How Does Search Engine Optimization (SEO) Work?
You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t nee
Top 10 Holiday Marketing Ideas for Small Businesses
Christmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with
5 Effective Online Marketing Ideas to Use This Thanksgiving
The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for
7 Tips to Improve Black Friday (and Cyber Monday) Online Sales
Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers spent $3.45 billion on Cyber Monday (just $110 million abov
How to Define Your Personal Brand
We often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important. Consider this: 92% of people trust recommendation
How Video Marketing Can Grow Your Online Business
Did you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (
5 Ways to Market Your Business this Thanksgiving
Thanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be c
How to Generate Leads Using Twitter
In this modern technological age, business people are having to use newer and increasingly creative techniques to connect with potential clients and customers. Does your business h
4 Lead Generation Strategies for Your Online Business
Generating leads is one of the most important activities for your online business. Why? Because leads mean revenue! You may have a fantastic website and great social media platform
5 Non-Digital Marketing Strategies That Work
Do you remember the good old days when print advertisements and brochures and newspaper listings were the only way to get your brand out to the world? What might seem like a blast