One of the most important things for any company is marketing. A company’s marketing strategy will largely determine its success. It is important that the marketing plan takes into account the target market, both traditional and digital. A legal marketing strategy should be tailored to meet the needs of your prospective clients-and it should be based on data and insight. For the legal companies, which can be slow to adopt modern marketing practices, this means that there is plenty of opportunity for growth. One key area of change is in how lawyers engage with prospective clients.