About Us

CEO

Fadi Ghaby

Trained as an Engineer, born a Leader and designed as an Entrepreneur, Fadi has over 20 years of Executive Management in both retail and high tech industries. An award-winning entrepreneur who has the passion for leadership and mentorship, Fadi is a brilliant business strategist who employs an integrated approach of comprehensive strategic planning, constant innovation, solid social media strategy and the highest quality in customer satisfaction. Backed with a solid track record of successful ventures, he is prominent graduate of University of Ottawa and a highly respected business leader and public speaker, who can transform your business, maximize your profits and get you the results you wished for.

Winner: 2012 Forty Under 40 Business Leader Award, Ottawa Business Journal and the Ottawa Chamber of Commerce

marketing director

Ashley Holly McEachern

Ashley Holly McEachern is a published academic, journalist, travel, health and wellness writer. She completed a fully funded Masters Degree in International Relations, a certification in Project Management and currently works as a freelance yoga instructor, entrepreneurship coach and content marketer.

She has successfully written, designed and implemented campaigns on behalf of SkyFall Blue, Body Evolutions, lululemon athletica, the Canadian Cancer Society and her own creative fitness company, Ashley Holly Yoga.

Having traveled, written and worked in over twenty different country contexts, she has a zest for adapting content to suit your business needs and a passion for supporting the success of her clients.

Attention to detail, timeliness and her effervescent charisma make her, and ultimately, your company, stand out in the crowd.

CFO

Robert McCoy

With over 20 years of experience in web development, Robert is a leading expert in full service website management and marketing services. In addition to SKYFALL BLUE, Robert is the Owner/President of a global website management services company, Delta Decisions, Inc., which has an impressive roster of satisfied clients.

Strategic, precise and effective, Robert is an accomplished industry leader in e-commerce solutions, software development, Mobile Website services, complete web design, content management solutions, and breaking down the most complex process into one seamless solution.

senior marketing specialist

Stacey Rothbard

Originally from England, Stacey Rothbard is a personable and enthusiastic marketing and communications professional with a wealth of experience in client relations.

With an MA in Publishing and experience in the publishing sector, she has further honed the strong writing and editing skills she first developed while studying for her BA in English Literature. As such, Stacey has the ability to write, edit, proofread, and publish compelling content using a variety of writing styles.

Since moving to Ottawa, Stacey has actively contributed content to various local publications such as community newspaper the Centretown Buzz, and local lifestyle magazines Be Healthy Be Beautiful and Ottawa Bride. She is also a member of the editorial board for Foment, the Ottawa International Writers Festival’s literary review journal.

photographer

Mitch Lenet

For over 15 years, Mitch has been actively engaged in the Ottawa, Montreal and Toronto fashion and commercial photography scenes. Mitch continues to be recognized for his work both nationally and internationally.

Mitch’s solid background in visual arts has created the building blocks for his predominantly self taught approach to photography. His signature style incorporates an organic approach to lighting, setting and atmosphere.

Mitch is passionate about capturing the moments hidden inside of moments, at weddings he believes these are the authentic truths that have the potential to be honoured as heirloom artifacts. Through the lens of the camera and a personalized approach with his clients, Mitch honours the intimate and shared experiences of these milestone moments. Mitch is an insightful photographer because he is also a captivating story tell

business development

JAMES MACKENZIE

James Mackenzie is an accomplished technology and business architect with experience in building loyal, self-sustaining teams, departmental budgetary oversight, and coordinating and directing critical project efforts in international, national and growing enterprises while focusing on business development and strategic direction.

Results-oriented, creative and self-motivated problem solver with proven success strategizing, developing and growing into new markets.  Track record of reducing costs, increasing revenue and growing profitability while spearheading operational improvements to drive productivity and efficiency.

Excels in dynamic, demanding environments while remaining pragmatic, resourceful and highly professional.
Specialties: Team Development, Enterprise Architecture,  Operations Management

Recipient of the Ottawa Business Journal and Ottawa Chamber of Commerce Forty Under 40 Award for 2012.

social media marketing

Sophie Bokelmann

Sophie Bokelmann first joined Skyfall Blue as an intern, but her passion, creativity and dedication to our clients has now made her a permanent fixture on our team. Sophie has worked as a social media marketer for several years and recently decided to expand her skill set by enrolling in the Communication and Media Studies program at Carleton University.

Sophie is originally from Germany but has lived in several different places, which has given her a unique perspective on the world. She completed her Yoga Instructing Course at the young age of 18 and is passionate about doing this in her free time. In addition to her studies and her work at Skyfall Blue, Sophie is also Social Media Manager of the Carleton Communication Society and VP of Communication for the Carleton Greek Council.

social media marketing

Joselin Green

Young, ambitious and with a strong attention to detail, Joselin recently graduated with a degree in Public Relations and boasts extensive experience in marketing, event management and PR. Joselin also holds a BA in Sociology, which has provided her with a deep understanding of social relationships, social interaction, social trends and culture.

She has helped create some innovative and exciting campaigns for our clients and, with some background in graphic design, enjoys designing artwork for multiple client social media platforms. Joselin also has a passion for photography and event management, and counts working on client events as one of her favourite parts of the job.