Our Team
Writers. Designers. Photographers. Innovators.
We are the experts you have been waiting for
We work from anywhere. We work anytime. While some members of our team have Masters Degrees, others are published academics and journalists, social media influencers and budding entrepreneurs themselves. We range in age, gender, culture, language and skillset to ensure that every client feels adequately represented and connected.
Fadi Ghaby
CEO
Trained as an Engineer, born a Leader and designed as an Entrepreneur, Fadi has over 20 years of Executive Management experience in both the retail and high tech industries. An award-winning entrepreneur who has a passion for leadership and mentorship, Fadi is a brilliant business strategist who employs an integrated approach of comprehensive strategic planning, constant innovation, solid social media strategy and the highest quality in customer satisfaction. Backed with a solid track record of successful ventures, he is a prominent graduate of the University of Ottawa and a highly respected business leader and public speaker, who can transform your business, maximize your profits and get you the results you wish for. Winner: 2012 Forty Under 40 Business Leader Award by the Ottawa Business Journal and the Ottawa Chamber of Commerce.
Ashley Mceachern
Marketing Director
Ashley Holly McEachern is a published academic, journalist, travel, health and wellness writer. She completed a fully funded Masters Degree in International Relations, a certification in Project Management and currently works as the Marketing Director of Skyfall Blue. She has successfully written, designed, and implemented marketing campaigns on behalf of over 50 clients of Skyfall Blue, on behalf of 20 global hospitality clients of Core Essence and on behalf of Lululemon Athletica and the Canadian Cancer Society. Ashley has published with CBC, Lodging Magazine, The Tyee, Yoga International, Tonic Magazine, Boulevard Magazine and This Magazine. Having traveled, written and worked in over twenty different country contexts, she has a zest for adapting content to suit your business needs and a passion for supporting the success of her clients. Attention to detail, timeliness, and her effervescent charisma make her, and ultimately, your company, stand out in the crowd.
Robert McCoy
CTO
With over 20 years of experience in web development, Robert is a leading expert in full service website management and analytics measurement. Robert was previously the owner of a global website management services company, Delta Decisions, and has been working with Skyfall Blue since 2012. Robert has been instrumental in helping grow Skyfall Blue into a full-service agency that now has an impressive roster of clients spanning multiple industries. Strategic, precise and effective, Robert is an accomplished industry leader in e-commerce solutions, software development, mobile website services, complete web design and content management solutions, and has the ability to break down complex processes into one seamless solution.
Matthew Zhuk
Senior Marketing Strategist
Matthew Zhuk has over 10 years of experience with market research, consumer insight mining and brand strategy development and currently works as the Senior Marketing Strategist of Skyfall Blue. Formerly based in the UK, he has managed, designed and executed large-scale research projects for global and national brands such as Sony Mobile, SSE Networks, Google, Fifa, Disney, Mars, Coke, De Beers, Headspace, McCain and Jägermeister. Matt has worked in the US, Japan, Germany, France, South Africa and South-East Asia. Matt is an expert across quantitative and qualitative research as well as social media monitoring and advanced eye/emotion tracking technologies. He champions a methodology-agnostic philosophy to ensure he can deliver true, valid and actionable consumer insights that deliver consumer-resonant brand positionings, claims, campaigns and innovation projects. Matt also has experience with packaging and design testing, new product / product innovation development and viral seeding. Matt has been featured as a top 5 emerging entrepreneur in Management Today.
Stacey Rothbard
Senior Manager of Brand Marketing and Communications
Originally from England, Stacey Rothbard is a personable and enthusiastic marketing and communications professional with a wealth of experience in maintaining positive and proactive client relationships. As the Senior Manager overseeing Brand Marketing and Communications, Stacey is responsible for planning and executing online marketing initiatives to amplify online brand exposure for our clients. She is resourceful, forward-thinking and innovative in her marketing deliverables and strategizes with the rest of the team to create impactful online marketing campaigns that leave a lasting impression. With an MA in Publishing and experience in the publishing sector, she has further honed the strong writing and editing skills she first developed while studying for her BA in English Literature. As such, Stacey has the ability to write, edit, proofread, and publish compelling content using a variety of writing styles. Since moving to Ottawa, Stacey has actively contributed content to various local publications such as community newspaper the Centretown Buzz, and local lifestyle magazines Be Healthy Be Beautiful and Ottawa Bride. She is also a member of the editorial board for Foment, the Ottawa International Writers Festival’s literary review journal.
Joselin Green
Digital Marketing Specialist
Young, ambitious and with a strong attention to detail, Joselin holds a degree in Public Relations and boasts extensive experience in digital marketing, fundraising, event management and PR. Joselin’s studies in Sociology have provided her with a deep understanding of social trends and culture, which has helped to inform her creation of online marketing initiatives for our clients. During her time at Skyfall Blue, she has helped design and implement some innovative and exciting campaigns and, with some background in graphic design, enjoys designing artwork for multiple client social media platforms. Joselin also has a passion for photography and event management and counts working on client events as one of her favourite parts of the job.
Clara Young
Account Manager
Fluently bilingual in both French and English, Clara has extensive customer service and client relations experience from years spent working in the restaurant industry. As Skyfall Blue’s Account Manager, Clara is responsible for developing strong relationships with our clients, connecting with key business executives and stakeholders, and preparing sales reports. She holds a diploma in Business Management and Entrepreneurship from Algonquin College, which helped to ignite her strategic perspective and entrepreneurial spirit.
Mitch Lenet
Photographer
For over 15 years, Mitch has been actively engaged in the Ottawa, Montreal and Toronto fashion and commercial photography scenes. Mitch continues to be recognized for his work both nationally and internationally. Mitch’s solid background in visual arts has created the building blocks for his predominantly self taught approach to photography. His signature style incorporates an organic approach to lighting, setting and atmosphere. Mitch is passionate about capturing the moments hidden inside of moments, at weddings he believes these are the authentic truths that have the potential to be honoured as heirloom artifacts. Through the lens of the camera and a personalized approach with his clients, Mitch honours the intimate and shared experiences of these milestone moments. Mitch is an insightful photographer because he is also a captivating story telling.
Katherine Holt
Graphic Designer
A creative visual thinker with a natural talent for digging up the latest graphic strategies Katherine has worked as a Graphic Designer for independent clients both in Ottawa and Toronto, completing projects that span anywhere from fully functional digital apps to hand-drawn illustrations. A naturally curious designer and a restless inquirer into the art and practice of design, Katherine delivers clean and impactful visuals that grab attention. She completed her BDes in Graphic Design at OCAD University in Toronto and has an additional four year background in visual arts training. Flexibility and client satisfaction are just the beginning of what she brings to the table. A true believer in the power of great design Katherine now contributes to the SKYFALL BLUE roster of clients.