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Are Hashtags Still a Thing?  When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively  today, and the depth of their overall impact, is vital to succeeding in your online marketing.   What is the purpose of a hashtag?  The

The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for you, the Skyfall Blue team is here to help! In this blog post, we will

Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep in mind when building your next e-blast.  Experiment With Deployment Times   Chances are, your contact list is likely to be

Five Simple Ways to Capture E-mail Leads  We’ve all been there – you land on a webpage, only to be bombarded by pop-ups and aggressive call to action buttons hoping to convince you to share your e-mail address right off the bat. While some of us might provide our information if we feel that a company shares value with us, the majority of us become immediately turned off by being relentlessly pursued,