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Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep in mind when building your next e-blast.  Experiment With Deployment Times   Chances are, your contact list is likely to be

Five Simple Ways to Capture E-mail Leads  We’ve all been there – you land on a webpage, only to be bombarded by pop-ups and aggressive call to action buttons hoping to convince you to share your e-mail address right off the bat. While some of us might provide our information if we feel that a company shares value with us, the majority of us become immediately turned off by being relentlessly pursued,

Joselin has been a staple of the Skyfall Blue team for years, and we would not be where we were without her persistence and patience when it comes to social media implementation and graphic design. As our key social media strategist, she manages the nitty gritty backend work for many of our biggest clients and continually impresses us (and them) with her ability to juggle everything at once. Learn more