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The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media feed during the colder months:   Tie in some holiday cheer Visual imagery can go a long way

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017.   If you haven’t yet had time to prepare your marketing tactics—or simply aren’t receiving the desired traction you’d like for your online sales—here are a few techniques that might

Is your website optimized and ready for holiday marketing campaigns? Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your website design is crucial to increasing sales conversions during the holidays (and year-round).

What is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom announced the platform’s most exciting feature to date, Instagram TV (IGTV). Instagram’s newest feature allows its users to create a video channel within their Instagram page, and quickly share long-form, vertical videos with their followers. These videos can be accessed on the user’s profile next to the “Highlights” section, or on the IGTV app on

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now scrambling to leverage influencer marketing and endorsements to interest consumers and earn trust. What is an influencer? Influencers are simply individuals who