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Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.   What is a social media marketing strategy? A social media marketing strategy is simply a written definition and explanation of how your organization will use social media platforms and tools to

Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your business and give your social media marketing a strategic boost in 2019:   Create and share a

The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media feed during the colder months:   Tie in some holiday cheer Visual imagery can go a long way

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017.   If you haven’t yet had time to prepare your marketing tactics—or simply aren’t receiving the desired traction you’d like for your online sales—here are a few techniques that might

Is your website optimized and ready for holiday marketing campaigns? Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your website design is crucial to increasing sales conversions during the holidays (and year-round).