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What is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom announced the platform’s most exciting feature to date, Instagram TV (IGTV). Instagram’s newest feature allows its users to create a video channel within their Instagram page, and quickly share long-form, vertical videos with their followers. These videos can be accessed on the user’s profile next to the “Highlights” section, or on the IGTV app on

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now scrambling to leverage influencer marketing and endorsements to interest consumers and earn trust. What is an influencer? Influencers are simply individuals who

It’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day.   You’re probably used to celebrating Canada Day with your friends and family, but how about bringing some of that patriotic cheer to your coworkers, customers,

By now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method.   What is viral marketing? Viral marketing is a marketing technique that leverages social media and other online technologies to increase brand awareness and influence. Companies and brands

Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due to its relatively low investment and high effectiveness. Content marketing gets three times more leads