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5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute, 44% of B2B marketers rate their content marketing somewhere between “effective” and “not effective.” If you’re considered part of this segment, use this year to take a fresh look at your content

You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions.   Basically, SEO is a process that sends signals to search engines like Google. These signals tell these search engines how to index web pages for users (i.e., in what

Christmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares.   As a small business, you have several marketing tools at your disposal to draw attention to your products and services during this crucial sales month. Here are a few

The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with Black Friday and Cyber Monday just around the corner.   Use these five ideas to leverage the Thanksgiving holiday for more sales and overall visibility:   1) Offer a Thanksgiving discount “Thank”

Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers spent $3.45 billion on Cyber Monday (just $110 million above Black Friday’s online sales), and many are predicting that figure to be even higher for this holiday season.   More retailers are wising up to the importance of Black Friday and Cyber Monday sales and marketing. But, with everyone jockeying