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The ongoing pandemic has changed how many of us work, with a large percentage of Canadians now making use of their homes as offices. While staying at home all day can provide a welcome respite from elements like long commutes, having to pack a lunch or stressful situations with colleagues, it also comes with its own set of challenges. With no clear separation between your work life and personal life,

Almost every time we suggest that one of our clients uses Instagram to reach a wider audience and grow their business, we’re met with the same types of answers: “What we do isn’t interesting enough for Instagram” or “nobody will follow us, we’re just an XYZ company”.  Instagram isn’t just for big brands or fashion labels who can populate their feeds with high-quality, visually engaging images though. Regardless of which industry

No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your business to stay creative and engage its audience without having to spend a dollar.   Get active

As social media marketers, our job is to essentially live on Facebook, Twitter, Instagram and LinkedIn – to name a few. And much like any other significant relationship in our lives, our bond with social comes with highs, lows and everything in between.  So instead of trying to explain it, we’ll let the tweets do the talking. Here are ten of them that hit the nail right on the head when

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business? To know for sure, you’ll have to look at the numbers, ie. social media analytics.