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Online reviews can make or break a company. When it comes to marketing and advertising your brand online, customer reviews are seen as one of the most trustworthy and credible sources of information out there. A consumer review conducted by BrightLocal, found that 91% of 18-34 year old consumers trust online reviews as much as personal recommendations. The same review also found that consumers read an average of 10 online reviews

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right place  Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, one major fault we see small businesses make (typically due to being crunched for time), is that all of their social

Have you been staying up at night fantasizing about becoming the next big social media influencer?  The new dream job is to take expertly curated photographs in breathtaking spaces, dressed in beautiful clothing and get paid to do it. While many photographers, models, business leaders, and experts alike dream of surpassing the 10,000 followers mark and living the highly sought-after influencer life, the reality of making that happen is harder

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer needs to have in their arsenal:   Take risks A successful marketer should be able to put themselves

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to create a winning company culture, and you don’t have to spend a lot of money to do it. By taking the time to make sure that your employees feel valued in the workplace, you are ensuring that they are invested in