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Recent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover some of the leading construction companies on social media today. From Canada to France and

  Are you paranoid about the safety of your images, content and friend lists on your social media accounts? Today, some people have 1-5 personal accounts on different platforms (think Facebook, Instagram, Twitter, LinkedIn and Snapchat) as well as 1-5 accounts for their business. A lot of personal and professional information is being shared across these platforms and it is essential that you are following these most basic security rules to

Are Hashtags Still a Thing?  When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively  today, and the depth of their overall impact, is vital to succeeding in your online marketing.   What is the purpose of a hashtag?  The

The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for you, the Skyfall Blue team is here to help! In this blog post, we will

Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep in mind when building your next e-blast.  Experiment With Deployment Times   Chances are, your contact list is likely to be