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A good social media marketing strategy is much more than posting a photo or tweeting on a regular basis—great digital marketing requires research, strategy and posts that are targeted in the right places (to the right audience). When done well, social media can have a major impact on your business: A majority of marketers (92%) say social media marketing is important, and 80% say it increased traffic to their websites.   While

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.   What is a social media marketing strategy? A social media marketing strategy is simply a written definition and explanation of how your organization will use social media platforms and tools to

Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your business and give your social media marketing a strategic boost in 2019:   Create and share a

The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media feed during the colder months:   Tie in some holiday cheer Visual imagery can go a long way

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017.   If you haven’t yet had time to prepare your marketing tactics—or simply aren’t receiving the desired traction you’d like for your online sales—here are a few techniques that might