Don’t Push It Down,
Delete it.
Reputation management is the effort to influence what and how stakeholders think of a brand or person.
Online Review Management / Online Reputation Management
The value of your company’s online reputation is priceless. One negative or low rated review can be detrimental to client acquisition by lowering search engine rankings, damaging brand reputation, diminishing trust, decreasing profitability and reducing client retention rates. Add a few more negative reviews, especially when ignored or poorly managed, and a company can face permanent growth challenges.
“Statistics show that 9/10 consumers read online reviews before making a purchase and nearly 62% will not buy from a company that censors business reviews”
Online reputation management is necessary for any sized company looking to build or maintain positive brand recognition online. Processes and software already exist to safeguard online reputation and mold public perception for the better. The key factors involved in online review management include:
- Current online brand reputation review and analysis
- Ongoing reputation monitoring
- Online reputation repair and rebuilding
- Review marketing
- Review generation
- Search engine optimization reputation management
Whether your company needs support generating new, real and authentic reviews from your clients, managing poor reviews from past clients or improving your brand image online, our team has the tactics and tools to help.
Contact Skyfall Blue today to learn more.