Generating leads is one of the most important activities for your online business. Why? Because leads mean revenue! You may have a fantastic website and great social media platforms but unless you’re savvy enough to know how to maximize those avenues to garner leads, they’ll just fall flat. Having lots of visitors to your website and social media pages is one thing, but it’s all for naught if you aren’t converting those visitors into customers. Read on for our top tips on effective lead generation strategies for your online business:
1) Online networking
As far as online networking goes, LinkedIn is by far the most effective platform for quality lead generation. In fact, LinkedIn is a staggering 277% more effective for lead generation than both Facebook & Twitter. As a professional platform, LinkedIn has a higher concentration of business people and entrepreneurs, making it perfect for B2B marketing. To really maximize this online platform to generate genuine leads, make sure to join groups, participate in discussions, and show your value and expertise through the content you publish. For more advice, read our blog post on how to leverage the power of LinkedIn to grow your online business.
2) Webinars and demos
Webinars are a fantastic tool to capture the undivided attention of your target audience for a longer period of time than a blog post or email. However, with webinars, you have to offer an incredible amount of value up front, with a view to gain from it later on. To ensure the full attention of your audience, you need to make sure that the webinar addresses their specific problems, answers their questions, and makes them feel like they have learned something by tuning in. Make sure you are collecting the email addresses and names of the people who watch, and you’ll have a solid bank of potential leads.
3) Ebooks, resource guides and whitepapers
Like a webinar or demo, these written guides provide a wealth of information at no cost. However, an ebook, guide, or whitepaper will have more information and can be downloaded and kept forever for future reference. Create a dedicated landing page for the guide, and promote this on your social media accounts. These documents are relatively cost-free to produce, you only need time to create them. Offer them as a free download on your website, but ensure that you require a user’s name and email address to do so. Over time, you will build up a list of potential leads.
4) Email marketing
This method is perfect as it can be easily adapted to suit your goals. You can use email marketing in conjunction with any of the above strategies, or on its own. For instance, use email marketing to notify your existing clients and mailing list of your latest webinar or resource guide, or take the list of names you’ve gathered from your other lead generation efforts and create a email campaign to convert them to clients. Building up a mailing list can take time, especially if you’re doing it organically. There are options to purchase lists of email addresses, but this can be costly.
Generating leads shouldn’t need to cost the earth. If you know the proper way to target people and maximize on your offerings, you will see an increase in your leads and conversion rates. As always, our experienced team is here to help give your business the boost it needs. Contact us today for a free consultation to chat about where you would like to take your business and how we can help you grow!