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online business

5 Ways to Improve your Website Design to Increase Holiday Sales

5 Ways to Improve your Website Design to Increase Holiday Sales

Is your website optimized and ready for holiday expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your 40% of consumers…

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SkyFall Blue Ottawa. Website design and digital marketing
What is Influencer Marketing?

What is Influencer Marketing?

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now

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SkyFall Blue Ottawa. Website design and digital marketing
6 Ways to Celebrate Canada Day at Work
6 ways to celebrate canada day at work 2

6 Ways to Celebrate Canada Day at Work

It’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day.   You’re probably used to celebrating Canada Day with your…

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560 315 SkyFall Blue Ottawa. Website design and digital marketing
What is Content Marketing?
content marketing

What is Content Marketing?

Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…

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1000 667 SkyFall Blue Ottawa. Website design and digital marketing
Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry
L-Spark Panel Women in Technology Scholarship

Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry

This week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding.   L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…

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1000 750 SkyFall Blue Ottawa. Website design and digital marketing
5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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960 640 SkyFall Blue Ottawa. Website design and digital marketing
International Women’s Day 2018 with Startup Canada’s #StartupWomen Talks
International Womens Day 2018

International Women’s Day 2018 with Startup Canada’s #StartupWomen Talks

This blog post was written by Skyfall Blue marketing intern, Tanvi Sharma.   I spent the first day of my internship at Rogers TV, my second day interviewing the Conductor of the NAC, and last Thursday night I celebrated International Women’s Day with my team at Startup Canada’s #StartupWomen Talks. At Skyfall Blue, no two…

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960 720 SkyFall Blue Ottawa. Website design and digital marketing
5 Top E-Commerce Tactics to Boost Online Sales
ecommerce trends 2018

5 Top E-Commerce Tactics to Boost Online Sales

Having an online store can be both exhilarating and challenging—exhilarating because of the potential to reach customers and make extra sales, challenging due to the hurdles you have to jump through to make those sales. Small businesses often wonder if they can compete with big-box stores and online retail giants like Amazon.   Luckily, as…

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1920 1080 SkyFall Blue Ottawa. Website design and digital marketing
5 Ways to Improve Your Content Marketing Efforts
content marketing ottawa

5 Ways to Improve Your Content Marketing Efforts

5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,

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810 400 SkyFall Blue Ottawa. Website design and digital marketing
How Does Search Engine Optimization (SEO) Work?
SEO services

How Does Search Engine Optimization (SEO) Work?

You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions.   Basically, SEO is a process that sends signals to search engines like Google.…

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1600 900 SkyFall Blue Ottawa. Website design and digital marketing