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7 Secrets to Rocking Your Social Media Marketing in 2019
social media marketing strategy

7 Secrets to Rocking Your Social Media Marketing in 2019

Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…

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5 Ways to Master Social Media Marketing During the Holidays
Holiday Social Media Marketing

5 Ways to Master Social Media Marketing During the Holidays

The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media…

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Increase Your Online Holiday Sales with These 7 Hacks
online holiday sales hacks

Increase Your Online Holiday Sales with These 7 Hacks

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are

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5 Ways to Improve your Website Design to Increase Holiday Sales

5 Ways to Improve your Website Design to Increase Holiday Sales

Is your website optimized and ready for holiday expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your 40% of consumers…

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What is Influencer Marketing?

What is Influencer Marketing?

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now

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6 Ways to Celebrate Canada Day at Work
6 ways to celebrate canada day at work 2

6 Ways to Celebrate Canada Day at Work

It’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day.   You’re probably used to celebrating Canada Day with your…

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What is Content Marketing?
content marketing

What is Content Marketing?

Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…

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Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry
L-Spark Panel Women in Technology Scholarship

Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry

This week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding.   L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…

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5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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International Women’s Day 2018 with Startup Canada’s #StartupWomen Talks
International Womens Day 2018

International Women’s Day 2018 with Startup Canada’s #StartupWomen Talks

This blog post was written by Skyfall Blue marketing intern, Tanvi Sharma.   I spent the first day of my internship at Rogers TV, my second day interviewing the Conductor of the NAC, and last Thursday night I celebrated International Women’s Day with my team at Startup Canada’s #StartupWomen Talks. At Skyfall Blue, no two…

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