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What is Influencer Marketing?

What is Influencer Marketing?

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now

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5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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5 Effective Online Marketing Ideas to Use This Thanksgiving
Thanksgiving marketing ideas

5 Effective Online Marketing Ideas to Use This Thanksgiving

The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with

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How to Define Your Personal Brand
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How to Define Your Personal Brand

We often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important.     Consider this: 

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5 Ways to Market Your Business this Thanksgiving
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5 Ways to Market Your Business this Thanksgiving

  Thanksgiving is more than just a time to show thanks. It’s a time to take a step back, slow down and cherish what is truly important. Though your business will likely be closed over the Thanksgiving weekend, you still want to ensure that your company is top of mind with your customers. To help…

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5 Expert Tips on Managing Your Social Media This Summer
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5 Expert Tips on Managing Your Social Media This Summer

We get it. With the distraction of the long-awaited summertime sunshine, it can become easy to let your daily social media schedule slip away in search of some well deserved rest and relaxation. For many businesses, summertime represents a slow season, and the slow down in customer orders may convince you that you can abandon…

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10 Ways to Automate Your Business
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10 Ways to Automate Your Business

10 Ways to Automate Your Business (So You Can Finally Take That Vacation) We live in a world where we can easily be connected and working 24/7. Whether you are on a dream vacation with your family or on an airplane half way across the globe, the easy access to email and the internet has…

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5 Ways To Spring Clean Your Business
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5 Ways To Spring Clean Your Business

Spring has finally arrived, and while some of us are diving deep into the dust bunnies around our homes, the most successful entrepreneurs and business owners are busy decluttering their businesses. With the sun shining and the summer approaching, this is the best time of the year to step back, sit down, and take a…

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Top Social Media Trends to Expect in 2017
social media marketing

Top Social Media Trends to Expect in 2017

Social media is a fast-paced and equally fast-changing industry. New technologies, or new takes on older technologies, rise and fall rapidly due to viral popularity. The trends and fads that dominate social media also dominate our lives and have a strong impact on the way we use the Internet to interact with one another. So…

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