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What is Your 2020 Social Media Marketing Strategy?
social media marketing strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media marketing strategy? A social media marketing strategy is…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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What is Company Culture and Why is it Important?
What is Company Culture and Why is it Important?

What is Company Culture and Why is it Important?

As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…

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5 Social Media Tips for Mompreneurs
5 Social Media Tips for Mompreneurs

5 Social Media Tips for Mompreneurs

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…

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5 Free Social Media Tools You Need to Use
5 Free Social Media Tools You Need to Use

5 Free Social Media Tools You Need to Use

Do you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…

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The Best Social Media Tools for Real Estate Agents
The Best Social Media Tools for Real Estate Agents

The Best Social Media Tools for Real Estate Agents

Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…

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