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What is Viral Marketing?
viral marketing

What is Viral Marketing?

By now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method.   What is viral marketing? it is a marketing technique…

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5 Ways to Be Social on Social Media
social media marketing

5 Ways to Be Social on Social Media

Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about -- being social. To turn consumers into actual customers, your brand needs to stand out above and beyond the others. It’s true that social media marketing offers an easy way to create ads and…

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5 Effective Online Marketing Ideas to Use This Thanksgiving
Thanksgiving marketing ideas

5 Effective Online Marketing Ideas to Use This Thanksgiving

The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with

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How to Define Your Personal Brand
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How to Define Your Personal Brand

We often discuss brand identity for businesses. But, building a personal brand can be equally, if not more so, important.     Consider this: 

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5 Expert Tips on Managing Your Social Media This Summer
social media

5 Expert Tips on Managing Your Social Media This Summer

We get it. With the distraction of the long-awaited summertime sunshine, it can become easy to let your daily social media schedule slip away in search of some well deserved rest and relaxation. For many businesses, summertime represents a slow season, and the slow down in customer orders may convince you that you can abandon…

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10 Ways to Automate Your Business
working remotely digital marketing

10 Ways to Automate Your Business

10 Ways to Automate Your Business (So You Can Finally Take That Vacation) We live in a world where we can easily be connected and working 24/7. Whether you are on a dream vacation with your family or on an airplane half way across the globe, the easy access to email and the internet has…

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5 Ways To Spring Clean Your Business
social media marketing ottawa

5 Ways To Spring Clean Your Business

Spring has finally arrived, and while some of us are diving deep into the dust bunnies around our homes, the most successful entrepreneurs and business owners are busy decluttering their businesses. With the sun shining and the summer approaching, this is the best time of the year to step back, sit down, and take a…

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Top Social Media Trends to Expect in 2017
social media marketing

Top Social Media Trends to Expect in 2017

Social media is a fast-paced and equally fast-changing industry. New technologies, or new takes on older technologies, rise and fall rapidly due to viral popularity. The trends and fads that dominate social media also dominate our lives and have a strong impact on the way we use the Internet to interact with one another. So…

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Increasing Your Online Presence: What To Do After The Website
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Increasing Your Online Presence: What To Do After The Website

You’ve spent a considerable amount of time and effort making sure that your website not only looks attractive but also has all the required information and content that visitors will be looking for. But once you have your website up and running, don’t just sit back and think the customers will come flooding in. Being…

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