You’ve spent a considerable amount of time and effort making sure that your website not only looks attractive but also has all the required information and content that visitors will be looking for. But once you have your website up and running, don’t just sit back and think the customers will come flooding in. Being present online is just the first step to generating more business for your company. Now you have a website, you need to make sure that online traffic is being directed to your site instead of your competitors. There are a number of things you can do to heighten your online presence and ensure your visibility online is increased, which will ultimately result in more visitors to your website. Here are a few of our SKYFALL BLUE top tips to help increase your online presence:
Make sure your website is optimized for SEO
SEO (Search Engine Optimization) makes your website more visible to online visitors by ensuring that it pops up more frequently in online searches. Without an effective SEO strategy in place, your website is nothing more than a pretty brochure that few people will actually get to see. SEO can be a tricky beast to get the hang of. Our suggestion would be to hire a web development firm that specializes in formulating effective SEO strategies that will guarantee traffic to your site. Read our post about SEO strategies for more information.
Embrace social media
Social media can be utilized to increase your online exposure in a number of ways. By engaging directly with customers on Instagram, Twitter and Facebook you can open a direct line of conversation between you and your clients. LinkedIn is a fantastic platform to engage with clients, potential employees, and other businesses to build your contact base. Read our post on the top five reasons your business should be on social media.
Start a blog
Blogging is a type of content marketing that can help you gain client interest by providing an outlet to educate customers on the nature of your business. By sharing your industry knowledge through a company blog, you show your credibility as a reliable source of information. Additionally, if you make sure that your blog posts are optimized with SEO keywords that describe your business, they will improve your search engine rankings and increase your discoverability online.
Join an online community
Find an online community that aligns with your business and join it. By engaging in online conversations and discussions with other business owners and interested customers, you can keep your finger on the pulse of the latest topics and opinions. Don’t push your business at every opportunity, instead include your website address in your signature, so that interested parties are given the chance to contact you if they wish. Again, this adds credibility to your business and increases your online exposure.
If you are a small business with a small marketing budget, you can also read our post about how to market your small business online. For any online marketing needs you may have, SKYFALL BLUE is here to help. Our skilled team of experts has experience in strategic communications, social media management, brand marketing, web development and creative production. Contact us to find out how we can help you achieve online success today.