Having an efficient, effective and good-looking website is one of the most important things to guarantee the success of your online business. Your website may very well be the first thing people see that gives them an idea of what your company does. We all know we shouldn’t judge a book by it’s cover, but we are all guilty of doing so anyway. Your website needs to captivate your audience by efficiently and succinctly describing what your company does and how it can help the potential customer achieve their desired outcome. Unless you’re a graphic designer or are extremely tech savvy, the best thing to do would be to hire a web developer who can provide you with a beautifully designed and smoothly functioning website. Read our blog on the benefits of hiring a professional web developer for more information.
Think about the aesthetic
In the online world, where millions of websites are available at the click of a button, appearance is everything. Your website should clearly represent your company brand, whether this is through corporate branding, colour palette, or effective design. For some more information, read our post on how to strengthen your company brand through effective website design.
Make sure your website is user-friendly
Ensure your website looks good and is responsive on computers, tablets and cell phones. 13% of adults access the internet solely from their phone, so making sure that your website looks good from this platform is very important and ensures a positive user experience in every case. An efficient website should have be easy to navigate, so customers can immediately find the information they are looking for. Make sure that your company contact details are on the main page, in addition to a contact page.
Calls to action
In online marketing, a call to action is a request or instruction designed to provoke an immediate response from your customers. Your website should definitely have a objective of what it wants customers to do. For example, do you want people to sign up to your mailing list, do you want them to contact you, or would you like them to purchase items from your online store? A call to action provides a focus to your site and is a good way provide direction to visitors and to track the site’s success.
Provide client testimonials
Client testimonials are the best way to add credibility to your online business. New customers in particular will want to read reviews from previous clients, so they can assess whether your business will be a good fit for them. Give clients the option to leave feedback on your website, either through a contact box or via your social media channels. Another way to show your authenticity is to highlight any industry organizations you are a member of.
While these are important things you should be incorporating into your company website, there are just as many things you should NOT be including! Read our post about 5 tired web trends that should be retired to make sure you’re not making any mistakes. If you require any assistance in designing your new website, or would like to know how to take the next steps to marketing your business online, don’t hesitate to contact SKYFALL BLUE today. We want to help your business succeed!