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Which Social Media Platform is Best for My Business?
Which Social Media Platform is Best for My Business?

Which Social Media Platform is Best for My Business?

There’s no escaping social media these days. If you want your business to succeed in the modern world then you need to be putting in the work online to reach more customers and elevate your exposure. The question is, which social media platform is best for your business? With so many different platforms to choose…

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5 Social Media Myths You Can Forget About ASAP
5 Social Media Myths You Can Forget About ASAP

5 Social Media Myths You Can Forget About ASAP

With so much chatter coming at you in all directions about what to do and what not to do on social media, it’s easy for anybody to get overwhelmed – even the pros! Best practices across each

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Are Your Social Media Posts Actually Helping Your Business?
Are Your Social Media Posts Actually Helping Your Business?

Are Your Social Media Posts Actually Helping Your Business?

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…

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Do You Have What it Takes to Become a Social Media Influencer?
Do You Have What it Takes to Become a Social Media Influencer?

Do You Have What it Takes to Become a Social Media Influencer?

Have you been staying up at night fantasizing about becoming the next big

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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What is Company Culture and Why is it Important?
What is Company Culture and Why is it Important?

What is Company Culture and Why is it Important?

As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…

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5 Free Social Media Tools You Need to Use
5 Free Social Media Tools You Need to Use

5 Free Social Media Tools You Need to Use

Do you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…

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The Best Social Media Tools for Real Estate Agents
The Best Social Media Tools for Real Estate Agents

The Best Social Media Tools for Real Estate Agents

Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…

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6 Social Media Strategies for Yoga Teachers
6 Social Media Strategies for Yoga Teachers

6 Social Media Strategies for Yoga Teachers

As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…

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