With so much chatter coming at you in all directions about what to do and what not to do on social media, it’s easy for anybody to get overwhelmed – even the pros! Best practices across each platform change on what seems like a daily basis. It can be hard to keep up with the latest trends. So what are reputable trends and what are social media myths?
Our advice? Don’t believe everything you read, especially when you’re getting the information from companies or people whose needs might be totally different than your own. These are five of the biggest social media myths we hear from our marketing customers and we’re here to debunk them so you can go on with living your best life on social!
1. You should only schedule your content during the week
This couldn’t be less true. While peak traffic can usually be found on social platforms in the middle of the week, weekends and evenings also see high engagement. Beyond that, you might also get more eyes on your content if you actually post CONTRARY to when everybody else is. Play around with timing and weekdays to see what works best for you. Remember, you can easily schedule content on weekends and evenings in advance.
2. Hashtags should be included in every post
One or two effective hashtags are great, but they can easily become overwhelming to readers if overused. Don’t stress if they’re not included in all of your posts and avoid using ones that are too broad so that your content has a better chance of being found.
3. Only young people are on social media
Almost everybody is on social media nowadays! According to a poll of US users (which are comparable to Canadian ones) by Statista, 90% of 18 to 25-year olds used social platforms in 2019, 80% of 30 to 49-year olds and 70% of 50 to 64 year-olds.
4. Creating a Facebook page is a prime way for people to leave negative reviews
The truth is, if somebody wants to leave a negative review about you – they’ll find a way to. Platforms like Google or Yelp (or even word of mouth) will be at their disposal to share whatever they’d like. Treat any negative reviews as a chance to improve your services and provide a public response as to what you’ve done to make changes or address the complaint.
5. You should join every social network possible
Quality is the name of the game, not quantity! Your business doesn’t need to be on Facebook, Twitter, Instagram, LinkedIn, Youtube, Pinterest and TikTok all at once (or maybe it does). Pick which platforms are most relevant to you and create meaningful content that will get you results on those.
Do you have other concerns about ways that social media wouldn’t be relevant to your business? Let us know in the comments below and we’d be happy to discuss!