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online marketing

5 Essential Strategies for Successful Digital Marketing for Restaurants
marketing for restaurants

5 Essential Strategies for Successful Digital Marketing for Restaurants

The restaurant industry has seen dramatic changes in recent years due to the digital revolution. With the rise of online ordering, delivery services, and social media, restaurants are now more reliant than ever on digital marketing to reach their customers. Digital marketing allows restaurants to reach a much wider audience, create a more personalized experience…

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WordPress Vs. Shopify
wordpress shopify

WordPress Vs. Shopify

When it comes to creating an online store or website, two of the most popular platforms to consider are WordPress and Shopify. Both platforms offer a range of features and tools to help you create a professional and functional website or online store, but they differ in certain key ways. Here's a comparison of

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How To Keep Productivity Levels High When Working From Home
How To Keep Productivity Levels High When Working From Home

How To Keep Productivity Levels High When Working From Home

The ongoing pandemic has changed how many of us work, with a large percentage of Canadians now making use of their homes as offices. While working from home can provide a welcome respite from elements like long commutes, having to pack a lunch or stressful situations with colleagues, it also comes with its own set…

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How To Use Instagram Stories To Engage Your Business’ Audience
How To Use Instagram Stories To Engage Your Business' Audience

How To Use Instagram Stories To Engage Your Business’ Audience

Almost every time we suggest that one of our clients uses Instagram to reach a wider audience and grow their business, we’re met with the same types of answers: “What we do isn’t interesting enough for Instagram” or “nobody will follow us, we’re just an XYZ company”.  Instagram isn’t just for big brands or fashion…

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Ways to Stay Creative When Your Marketing Spend Is On Hold
Ways to Stay Creative When Your Marketing Spend Is On Hold

Ways to Stay Creative When Your Marketing Spend Is On Hold

No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…

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What is Your 2020 Social Media Marketing Strategy?
social media strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media strategy? A social media marketing strategy is simply…

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Do You Know The Difference Between Social Media Platforms?
Do You Know The Difference Between Social Media Platforms?

Do You Know The Difference Between Social Media Platforms?

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right Social Media Platforms Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, small businesses…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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