Ways to Stay Creative When Your Marketing Spend Is On Hold
No budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being f
Are Hashtags Still a Thing?
Are Hashtags Still a Thing? When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in
Meet Our Team – Stacey Rothbard
Meet our Team Introducing…. Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years and is a br
Meet Our Team – Ashley Holly McEachern
Ashley has been a part of the Skyfall Blue team since the company launched over seven years ago. She is the ‘jill-of-all-trades’ on our team, in her role as a marketing dir
Do You Have What it Takes to Become a Social Media Influencer?
Have you been staying up at night fantasizing about becoming the next big social media influencer? The new dream job is to take expertly curated photographs in breathtaking space
5 Characteristics of Successful Marketers
Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful ma
5 Free Social Media Tools You Need to Use
Do you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visua
The Best Social Media Tools for Real Estate Agents
Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then
6 Social Media Strategies for Yoga Teachers
As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers buil
What is a Social Media Marketing Strategy?
Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media market