7 Ways to Improve Your Web-Based Advertising Strategy.
For a business, advertising is important for raising awareness and boosting sales. To make the most of your ad budget, it’s important to invest in a web-based advertising strategy that will generate the best return on investment. This means taking into account how your target customers behave online and their expectations for a well-designed website. You also need to know what type of ads work best with web content. Here are seven ways to improve your web-based advertising strategy:
- Determine what type of content is on your site
- Get feedback on how your ads match up with that content
- Choose ads that are relevant to the customer you’re targeting
- Test different formats (such as pop-ups, banners, or interstitials)
- Experiment with different call-to-action styles
- Consider changing up the placement of ads
- Experiment with video ads.
Understand What Type of Content is on your Site
The first thing you need to do is understand what type of content is on your site. If you’re a retailer, you’ll have different types of ads than if you’re a B2B company that provides services. Next, find out how your ads are playing with that content. Feedback from users can help you see which types of ads are most effective at attracting attention. It’s also important to know if the ad matches the customer you’re targeting. For example, if your product is geared towards children, it would be best to avoid ads for entertainment or electronics.
Get Feedback on How Your Ads Match up With That Content
You should always get feedback on how your ads match up with the content on your site. This can be done by asking customers, running A/B split tests, and soliciting input from employees who interact with customers.
Choose Ads that are Relevant to the Customer You’re Targeting
One of the most important considerations when designing a web-based advertising strategy is to make sure your ads are relevant to your target customer. One way to do this is by analyzing what type of content is on the site, and then matching it up with ads that are relevant to that content. For example, if your site features a lot of baby products, you might want to match it up with ads for diapers or parenting books.
Test Different Formats (such as Popups, Banners, or Interstitials)
One way to improve your web-based advertising strategy is to experiment with different formats of ads. Popups, banners, and interstitials are all examples of types of ads that can be found on the internet. Every time a web page loads, an ad for a product or service can appear in a window that you have to close before you can continue reading the content.
For example, if you’re targeting customers who are interested in cars, you might want to use banner ads or pop-ups on automotive websites. You could also use an interstitial ad on sites like Facebook or LinkedIn. Interstitial ads will take up the entire screen before allowing the visitor to access content.
You’ll need to balance testing different formats with ensuring your audience is happy with any changes you make to the site (like how often they see ads). It’s important not to annoy visitors with too many advertisements that don’t match their interests. If you overdo it with unwanted ads, people will stop visiting your site altogether.
Experiment With Different Call-to-Action Styles
One way to strengthen web-based advertising is by experimenting with different call-to-action styles. Customers can be overwhelmed with the number of ads they see online, so it’s important to draw their attention to the action you want them to take when viewing your site.
Some call-to-actions are persuasive and encourage customers to take an action without much thought. They might include phrases like “buy now” or “sign up.” Others are instructional, guiding customers through a process before asking for something at the end. The goal of these types of calls-to-action is to change behavior in a short amount of time.
The most effective type of call-to-action is one that resonates with your audience members. For example, if you have a blog post about how exercise helps you live longer, your call-to-action might say “sign up for our newsletter.”
Consider Changing Up the Placement of Ads
One of the most important aspects of a web-based advertising strategy is the placement of ads. The ad’s position on the page can have a significant impact on how well it performs. For example, you should avoid placing an ad that will be obscured by other content or links at the bottom of a page because that could result in a low click rate.
It’s also best to place your ads before key pages like landing pages, product pages, or checkout pages because that will help improve conversion rates. You’ll also want to experiment with different types of ads like pop-ups, banners, interstitials, and video ads
Experiment With Video Ads
Video ads are a great way to boost your web-based advertising strategy. If you’re not sure where to start, try them out on your site. Video ads can be long form or short form and provide a higher return on investment because of their ability to generate more clicks and more sales. In fact, video ads get six times the click-through rate of standard banners or text ads.
There are many types of videos that work well on websites:
- Long form videos about the company
- Short form videos with a call-to-action
- Informational videos about products or services
- Promotional videos that brand your business