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social media tips

6 Ways to Improve Your Brand’s Online Reputation
online reputation

6 Ways to Improve Your Brand’s Online Reputation

The Internet is a vast, mostly unending repository of information and opinions. Accordingly, any brand operating online must acknowledge that its brand reputation is at risk of being either positively or negatively influenced by this virtual world. How your brand is perceived by potential customers can have a major impact on the success of your…

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What is Your 2020 Social Media Marketing Strategy?
social media marketing strategy

What is Your 2020 Social Media Marketing Strategy?

Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering.    What is a social media marketing strategy? A social media marketing strategy is…

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11 Important Marketing Terms You Should Know
11 Important Marketing Terms You Should Know

11 Important Marketing Terms You Should Know

The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…

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How to Write the Perfect Instagram Bio
How to Write the Perfect Instagram Bio

How to Write the Perfect Instagram Bio

They might not seem like much, but an Instagram Bio will make a visitor to your profile form an opinion of you in mere seconds! You want to start your business relationship off on the best foot and that means making a strong first impression. A cleverly written and well thought out Instagram bio will…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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5 Social Media Tips for Mompreneurs
5 Social Media Tips for Mompreneurs

5 Social Media Tips for Mompreneurs

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…

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The Best Social Media Tools for Real Estate Agents
The Best Social Media Tools for Real Estate Agents

The Best Social Media Tools for Real Estate Agents

Are you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…

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5 Expert Tips on Managing Your Social Media This Summer
working remotely

5 Expert Tips on Managing Your Social Media This Summer

We get it. With the distraction of the long-awaited summertime sunshine, it can become easy to let your daily social media schedule slip away in search of some well deserved rest and relaxation. For many businesses, summertime represents a slow season, and the slow down in customer orders may convince you that you can abandon…

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