Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media marketing requires a concise foundation as a reference point—or else you’ll end up floundering. What is a social media marketing strategy? A social media marketing strategy is…
read moreHave you been staying up at night fantasizing about becoming the next big
read moreMarketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreEvery employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to
read moreAs a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…
read moreFirstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreAs a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…
read moreIs your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…
read moreWith Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are
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