The Internet is a vast, mostly unending repository of information and opinions. Accordingly, any brand operating online must acknowledge that its brand reputation is at risk of being either positively or negatively influenced by this virtual world. How your brand is perceived by potential customers can have a major impact on the success of your…
read more3 Simple Ways to Use Email Marketing for Better Conversions. You’ve heard it before: email marketing is one of the most effective ways to grow your business. From building your list to generating conversions, email marketing can do a lot for you. Here are some simple tricks that you can use in order to get…
read more5 Tips and Tricks to Increase Your Email Marketing Effectiveness. Your email marketing campaign is important to your business success. But what if you don’t know how to make it as effective as possible? These 5 tips and tricks for increasing email marketing effectiveness can help. Include an opt-in box on every page of your…
read moreNo budget for marketing? Or perhaps your once sizeable spending has been slashed? While it can be tough to not have any money at your business’ disposal for ad campaigns, being frugal with marketing doesn’t necessarily have to translate to being boring or having your efforts fade altogether. There are plenty of ways for your…
read moreWondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep in…
read moreFive Simple Ways to Capture E-mail Leads We’ve all been there – you land on a webpage, only to be bombarded by pop-ups and aggressive call to action buttons hoping to convince you to share your e-mail address right off the bat. While some of us might provide our information if we feel that a company…
read moreMarketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreFirstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreAre you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…
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