3 Simple Ways to Use Email Marketing for Better Conversions.
You’ve heard it before: email marketing is one of the most effective ways to grow your business. From building your list to generating conversions, email marketing can do a lot for you. Here are some simple tricks that you can use in order to get the most out of your email marketing campaigns. You may find that these simple changes will dramatically improve how many people actually end up converting on your site.
- Keep It Simple
- Send Emails At The Right Time
- Target Your Audience.
The Importance of Your Email Subject
The subject of your email is vitally important, especially when it comes to conversion rates. Many people will open an email based on the subject line alone. The best way to optimize your email’s success is to make sure you are using a subject line that will grab people’s attention. Here are some tips for picking out a great subject line:
- Keep it short and sweet
- Be clear about what the email is about
- Use numbers or time limits if possible
- Use words like “free” or “sale” for urgency
Keep It Simple
You may have heard that you need to write a 30-page essay every time you send an email to your list. But this is wrong!
The goal of email marketing is to encourage people to take a desired action, like purchasing your product or visiting your website. You don’t need lengthy, wordy emails with dense paragraphs and long lists. All you need is a clear, concise request for the reader to take desired action.
This might mean some simple language like “I’m writing because I want you to buy my product.” It could also be as short as “Free shipping on orders over $100.” Keep it simple and concise, and you’ll see results.
Send Emails At The Right Time
You know the old saying, “timing is everything”? Well, it’s true. If you send your email at the wrong time of day or on the wrong day, then your open rates and conversion rates will suffer.
That doesn’t mean you should send at the same time every day; instead, try sending at different times to see which time gets better results.
Target Your Audience
If you’re running an email marketing campaign, make sure you target your audience. So many companies are trying to go after everybody, but this is a mistake.
You need to determine who your target customer is and send emails that are relevant to them. For example, if you sell makeup, then not everyone needs daily updates on the latest lipsticks. If you’re targeting women between the ages of 25-40, then their interests will be different than someone who is 55-65 years old.
So how do you find out who your target audience is?
Ask yourself these questions:
- Who buys from me?
- Who visits my website?
- Who subscribes to my blog?
It’s important to know this information so you can avoid sending irrelevant emails to people who are never going to buy from you or click on anything that you have put out there for them.