How to Use Mobile Marketing to Build Your Business.
It’s not an overstatement to say that mobile marketing has become a necessity for any business. In this day and age, customers are more likely to go online and spend their money on things they need from their phones rather than from their desktops. That being said, the question becomes: how can you use your mobile presence to get new customers?
In this blog post, we’ll cover some of the most common techniques used by marketers to achieve goals using a mobile marketing approach. If you’re a small business owner who would like to build your brand with a mobile marketing strategy, read on!
The Benefits of Mobile Marketing
There are a number of benefits to using mobile marketing. For one, it’s more convenient for your customers. When they see an ad on their phone, they can immediately purchase the product or service from the ad instead of waiting until they get home to search for it. Plus, your ads will be shown right in front of them as opposed to getting lost among a bunch of other ads.
Another advantage to mobile marketing is that you have the ability to collect data about how people interact with your business and with your ads. You can then use that data to tailor your ads so they’re more effective and speak more directly to your audience. There is a wealth of information out there about what people interested in certain types of products or services are looking for when looking online. This includes demographic information about their age, gender, location, and interests, as well as things like what type of content they like and what words they search for most often. You can use this information and then target your ads specifically towards those groups who would be most likely to buy from you. This ensures that you’re getting the best ROI possible from every dollar you spend on advertising.
How to Use Mobile Marketing to Attract New Customers
If you’re a small business owner who would like to get new customers from your mobile marketing strategy, the first thing you need to do is understand your audience. In order to attract new customers from a mobile marketing angle, you have to know what will interest them. For example, if your company sells clothing, you might want to use Snapchat in order to find people or groups of people who are interested in or who already wear clothes in your style.
Once you’ve done this, it’s time to start thinking about how (or when) potential customers will be using their phones while they’re shopping for clothes. This may seem like an unnecessary step, but it’s crucial–after all, no one uses their phone in the same way. Some people might use their phone when they’re looking for information; others might browse when they’re waiting for something; still others may use it when they’re at home and there’s nothing better on TV.
The next thing you’ll need to consider is the type of content that will be most relevant for your audience on their phone. You can’t just create random posts or tweets and hope that people will pay attention–you need great content that’s perfect for whatever stage of shopping process someone happens to be in when they see it. It could be an article about why certain styles are trending right now or even a coupon code!
How to Create an Engaging Mobile Presence
One of the most common ways to make your business stand out with a mobile marketing strategy is to create an engaging, interactive presence. Customers are more likely to engage with businesses that give them something in return. Your company could offer coupons, exclusive deals, or even just promote your latest blog post on your mobile site.
The key is to think about what sort of incentives you can offer customers through your mobile presence and figure out how best to do so. For example, if you sell clothes and you want customers to purchase items from your newest line, you might want to send exclusive discounts and promotions through text messages or push notifications.
Another way to use a mobile marketing strategy is by using QR codes with videos on them as a type of advertisement. Scanning the QR code will open up a video that displays one of your products or services in action. This method of advertising is very successful because it gets people interested enough in your product that they’ll take some extra steps (like scanning a QR code) rather than passively viewing an ad for a product they have no interest in. The video also gives potential customers a more comprehensive look at what they’re buying before they commit.
How to Make the Most of Your Content
One of the most effective ways to draw new customers is by using your content. Using mobile marketing, you can extend the life of your content and make it more accessible to potential customers. You can repost old or outdated content with a call-to-action that encourages people to download your app for even more exclusive offers, or you can post brand new content that includes a link to your website where users can download the app. This way, if somebody sees an offer on their Facebook feed but doesn’t have time to read it now, it will be saved for later when they’re able to check out the details on their phone. This builds customer loyalty and makes them feel like they’re getting exclusive deals other people don’t know about!
What Can You Do with Your Website?
The first thing you should think about is your website. If you’re trying to use a mobile marketing approach and would like to build your brand, it’s important that your website is mobile-friendly. The latest studies show that 70% of customers will leave a website if they cannot access it via their mobile phone or tablet. You don’t want this happening to your business!
Fortunately, there are several ways for you to make your site mobile-friendly. Your options include:
- Redesigning the layout of the site so it’s optimized for smaller screens
- Using buttons or menu bars at the bottom instead of at the top
- Compressing graphics and other content so they load faster on slower internet connections
- Placing text near pictures and using bullet points and short sentences
These methods help ensure that visitors will be able to navigate your site with ease, even if they’re viewing it on a smaller screen.
Mobile marketing is the new marketing frontier: it’s where the customers are. If your business isn’t taking advantage of this new marketing space, you’re missing out on a huge opportunity to grow your customer base and increase your sales.
The key to success with mobile marketing is to identify your goals and use the right platform for your needs. The platforms you want to focus on will depend on what you want to achieve with your marketing. For example, if you want to drive foot traffic to your physical location, you’ll want a platform that incorporates location-based technology. If you want to generate leads, you’ll need a platform that includes a contact form.
The one thing you don’t want to do is spread yourself too thin. Focus on one platform at a time and see what happens before moving on to the next one.
Skyfall Blue is a full service, multi-lingual and award-winning Digital Marketing and Website Design Agency.