5 Characteristics of Successful Marketers
Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful ma
How to Build a Positive Company Culture that Thrives
Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to cr
What is Company Culture and Why is it Important?
As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important.
7 Secrets to Rocking Your Social Media Marketing in 2019
Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a
5 Ways to Improve your Website Design to Increase Holiday Sales
Is your website optimized and ready for holiday marketing campaigns? Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-
Instagram TV is the new YouTube
What is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom announced the platform’s most exciting feature to date, Instagram TV (IGTV). Instagram’s new
6 Ways to Celebrate Canada Day at Work
It’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only b
What is Viral Marketing?
By now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However,
What is Content Marketing?
Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, th
5 Ways to Be Social on Social Media
Social media has revolutionized the way of business development and marketing, yet sometimes brands forget what social media is truly about — being social. To turn consumers