The Internet is a vast, mostly unending repository of information and opinions. Accordingly, any brand operating online must acknowledge that its brand reputation is at risk of being either positively or negatively influenced by this virtual world. How your brand is perceived by potential customers can have a major impact on the success of your…
read moreMarketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreEvery employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to
read moreAs a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…
read moreIs your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…
read moreIs your website optimized and ready for holiday expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your 40% of consumers…
read moreWhat is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom
read moreIt’s almost that time of year again, when our Nation’s Capital turns into one huge party as we celebrate our country’s birthday! Here’s fun fact: Did you know it’s only been called Canada Day since 1982? Before that, July 1st was known as Dominion Day. You’re probably used to celebrating Canada Day with your…
read moreBy now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method. What is viral marketing? Viral marketing is a marketing…
read moreSimply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…
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