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business development

Business development is the process of growing a business by identifying and capitalizing on new opportunities. Learn more about how to make your business more successful with our comprehensive guide to business development.

How to Build a Positive Company Culture that Thrives
How to Build a Positive Company Culture that Thrives

How to Build a Positive Company Culture that Thrives

Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to

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Business Development
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What is Company Culture and Why is it Important?
What is Company Culture and Why is it Important?

What is Company Culture and Why is it Important?

As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important. Nowadays, companies both large and small are working hard to cultivate and grow a positive company culture that will allow their employees to flourish. In this…

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Business Development
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5 Social Media Tips for Mompreneurs
5 Social Media Tips for Mompreneurs

5 Social Media Tips for Mompreneurs

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…

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Social Media
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6 Social Media Strategies for Yoga Teachers
6 Social Media Strategies for Yoga Teachers

6 Social Media Strategies for Yoga Teachers

As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…

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Social Media
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7 Secrets to Rocking Your Social Media Marketing in 2019
social media marketing strategy

7 Secrets to Rocking Your Social Media Marketing in 2019

Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…

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Social Media
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5 Ways to Master Social Media Marketing During the Holidays
Holiday Social Media Marketing

5 Ways to Master Social Media Marketing During the Holidays

The holidays are fast approaching: Is your social media marketing ready? The good news is the tried-and-tested social media and content marketing methods that work year-round work just as well during the gift-giving season (with a bit of a holiday twist, of course). Here are just a few ways to liven up your social media…

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Social Media
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Increase Your Online Holiday Sales with These 7 Hacks
online holiday sales hacks

Increase Your Online Holiday Sales with These 7 Hacks

With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are

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Advertising
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5 Ways to Improve your Website Design to Increase Holiday Sales
5 Essential Elements of a Modern Website Design from Skyfall Blue

5 Ways to Improve your Website Design to Increase Holiday Sales

Is your website design optimized and ready for holiday expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-third of those consumers will be shopping online using their computer, smartphone, tablet or smart home technology (and that rings even more true for Millennials). The quality of your 40% of…

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Web Development
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