Digital Marketing for Your Construction Business: How to Use Social Media to Capture More Clients
When you’re just getting started in your Ottawa construction business, social media might seem like a daunting prospect. You don’t know where to begin, and you’re not sure how you’ll ever be able to keep up with it all. Luckily, you don’t have to do it all on your own. You have a construction company, after all. That means you have employees and a team of other professionals at your disposal. With that in mind, here’s everything you need to know about using social media for your construction business.
What is social media marketing?
Social media marketing, also called social media marketing or social media advertising, is the process of building a relationship with your customers and potential customers through their social media accounts.
That kind of relationship is built through social media posts, interactions, and likes. You want your customers to see these posts, like these posts, comment on these posts, and interact with your posts. The more they interact with your posts, the more you build a relationship with them over time. Then, when you have their attention and their trust, you can start to sell to them directly. Ottawa construction company digital marketing services.
How to use social media for your construction business
There are many ways to use social media for your Ottawa construction business, but here are a few of the most effective.
Build a social media plan: Before you jump headfirst into social media, you want to have a plan. What will your strategy be? How many different social media channels will you use? What types of content will you post? What will your social media plan look like overall? Once you have this all figured out, you can start building out your social media strategy.
Build relationships: Just because you’re on social media, that doesn’t mean you should talk to every single person who comments on your posts. Instead, build relationships with your followers. Engage with them. Have conversations with them. Ask questions. Give honest, insightful, and helpful answers to their questions.
Use social media scheduling tools: You don’t have to do it all manually. You can use scheduling tools to automate some of your social media tasks. This will save you time, help keep you organized, and help you stay focused on what matters most: your client work.
Where to start with social media for your construction business
The best place to start when it comes to social media for your construction business is with your team. Get to know your employees on social media. Get to know the different personalities. Ask them questions. Engage with them. Get to know what makes them tick. This will help you create content that speaks to your team members’ interests and helps them feel more connected to the brand.
How to use social media tools for your construction business
Social media tools are great for building and managing your social media presence across all your channels. These tools will help you schedule posts, track how often you’re posting, and keep everything organized.
HootSuite: HootSuite is a great tool for managing multiple social media accounts. It has an easy-to-use dashboard, allows you to create custom tabs, and has robust analytics that will help you track your social media performance and see what’s working.
Buffer: On the surface, Buffer doesn’t seem like a construction-specific social media tool. But there are tons of advantages to using it in your business, and one of them is that it can Buffer can help you automate social media management.
Social media has become an integral part of marketing for many businesses, and especially for Ottawa construction companies. It’s easy to see why — social media provides an opportunity to connect with new customers and build relationships with those who have been in the past.
With so many different social media channels to choose from, and a lot of competition from traditional forms of marketing, it can be difficult to know where to begin. Fortunately, we’ve broken down the basics of how to use social media for your construction business, as well as some of the best tools for managing and tracking all of your social media posts.
Now all you have to do is choose the right social media channels for your business and start interacting. Your customers and potential customers are waiting for you.
Now that you know all there is to know about digital marketing for your Ottawa construction company, it’s time to take your business to the next level.