5 Ways to Improve Your Email Marketing for a Lawn Care Company for 2022
As a lawn care company, your customers are likely coming to you with a list of problems. Maybe they need service scheduling help. Perhaps they need expert advice on lawn care. Maybe they need a quote on a new lawn.
Whatever it is, chances are your customers are contacting you with one goal in mind: fixing their lawn. If this describes you and your team, congratulations! You’ve found a niche market that’s willing to pay top dollar for your expertise.
But that doesn’t mean you should rest on your laurels.
In this post, you’ll learn five ways to improve your email marketing for a lawn care company. Keep reading to discover additional ways you can attract customers, stay top of mind, and grow your business.
Create regular content that’s useful for your audience
The most important aspect of your email marketing strategy is the content you put in your emails.
We get that creating content for your emails can be an overwhelming task. That’s why we recommend creating regular content that’s useful for your audience.
Depending on your business, you may already be creating content that meets the needs of your audience. If so, you can build on this.
Create helpful “sales” emails
As the name suggests, sales emails are meant to get your readers to buy stuff. Although you should always aim to sell products, you can also sell services.
Use “sales” emails to remind your customers that you’re in their neighborhood. And remind them that you’re the go-to company for everything related to lawn care.
For example, your sales email could include the following information:
- The weather forecast for their neighborhood
- Scheduling help dates and times
- A reminder about a discount they received last week
- Links to helpful articles about landscaping
Offer discounts and coupons
Customers love coupons. According to a survey, 91% of consumers are more likely to buy from a business that offers a discount. And when it comes to coupons, consumers are even more likely to spend their money at your business: 97% said they would be more likely to purchase from a business that offered a coupon.
You can use coupons and discounts in a number of ways:
#1: “thank you” for a previous sale – This makes future sales even more special.
#2: As a way to reward your loyal customers – This is a great way to add a personal touch to your emails and make your customers feel special.
#3: As a method to get rid of extra inventory – If you plan to keep adding new lawn care services to your business, you may run out of supplies. This is a great opportunity to offer discounts and coupons.
Respond to customer questions and requests
If your customers have questions or requests, don’t ignore them! Respond to emails as soon as you can. This shows your customers that you’re serious about growing your business and willing to provide excellent service.
A good response could include the following:
An apology for the delay in responding – Letting your customers know you’re sorry for the delay in responding shows that you care.
An answer to their question – Be as thorough as possible. If the question is about your services, include details about what your services include and why your customers would benefit from them.
A link to a helpful article – If you create helpful articles, include a link in your response.
Network with other local businesses
Joining local associations and networking with other businesses in your area is a great way to grow your business. When you join an association, you’re essentially investing in your community. And in exchange, other businesses in your area are investing in you.
There are a number of local associations that cater to the lawn care industry.
Your email marketing is one of your most important marketing strategies. It’s what brings new customers to your business. And it’s what keeps old customers happy.
To make sure your emails are attention-grabbing and active, we recommend installing our ActiveCampaign email editor. With this solution, you’ll be able to customize and create engaging emails that target your audience.
Improve your email marketing for a lawn care company and get more customers through increased brand awareness. Put these tips to use and more customers will be contacting you for all their lawn care needs.
Call us today at 613-912-7780 or fill out the form here. Skyfall Blue is here for all your email marketing services as part of our digital marketing strategy. We aim to please all Lawn Care companies in the Ottawa area.