How Does Search Engine Optimization (SEO) Work?

How Does Search Engine Optimization (SEO) Work?

You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions.

 

Basically, SEO is a process that sends signals to search engines like Google. These signals tell these search engines how to index web pages for users (i.e., in what order to place your web page versus another). Google in particular uses an algorithm to score websites and then rank them based on what people are searching for. If you can “optimize” your website, you can rank higher than your competitors and get “free” organic web traffic.

 

How do you optimize your website?

Google’s mathematical formula focuses on three main website components: Quality, authority and trust. This translates to how good your website is, how many people link to your website, and how much people trust your website. To increase your score and rank, you should focus on improving these categories (and subcategories):

 

Quality:  

Is your website mobile-friendly? Does it load quickly? Is your website outdated? Are you offering unique content (i.e., blogs or product descriptions)? Creativity actually counts when it comes to SEO.

Authority:  

Can you “show” Google you’re popular and have a fan base? Do people share your page or product? Do you have an interactive community of followers?

Trust:

Do you have good reviews of your business online? Do other websites with authority link to you? Showing that you’re credible and trustworthy can go a long way with SEO.

 

Google has said before the best SEO practice is to “Make pages (websites) primarily for users, not for search engines.” So, the best rule of thumb for SEO is to keep the user experience in mind when creating or updating your website.

 

If you’re ready to create or update your website to optimize it for search engines, contact our helpful team of SEO experts at Skyfall Blue today!

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