Should You Have a SSL for Your Website?
If you are running a business online, it is absolutely essential that you have an SSL for your website. An SSL, otherwise known as a Secure Sockets Layer Certificate, is not requir
Do You Have What it Takes to Become a Social Media Influencer?
Have you been staying up at night fantasizing about becoming the next big social media influencer? The new dream job is to take expertly curated photographs in breathtaking space
What is Company Culture and Why is it Important?
As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important.
6 Social Media Strategies for Yoga Teachers
As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers buil
What is a Social Media Marketing Strategy?
Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media market
7 Secrets to Rocking Your Social Media Marketing in 2019
Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a
What is Content Marketing?
Simply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, th
Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry
This week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup
5 Effective Online Marketing Ideas to Use This Thanksgiving
The end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for
7 Tips to Improve Black Friday (and Cyber Monday) Online Sales
Black Friday and Cyber Monday are undeniably two of the biggest days for e-commerce sales in the U.S. In 2016, consumers spent $3.45 billion on Cyber Monday (just $110 million abov