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Meet Our Team – Stacey Rothbard
Stacey senior marketing manager

Meet Our Team – Stacey Rothbard

Meet our Team Introducing.... Stacey Rothbard, senior manager of brand marketing and communications. Stacey has been a part of the Skyfall Blue team for three years and is a brilliant copywriter, team lead, social media manager and more. She wears many hats on the Skyfall Blue team and we wouldn’t be able to do half…

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Do You Know The Difference Between Social Media Platforms?
Do You Know The Difference Between Social Media Platforms?

Do You Know The Difference Between Social Media Platforms?

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right place  Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, one major fault we…

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5 Social Media Tips for Mompreneurs
5 Social Media Tips for Mompreneurs

5 Social Media Tips for Mompreneurs

Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…

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6 Social Media Strategies for Yoga Teachers
6 Social Media Strategies for Yoga Teachers

6 Social Media Strategies for Yoga Teachers

As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers build their brand, promote their classes, connect with their students, and, ultimately, improve their bottom line. While the most common rhetoric in the yoga…

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7 Secrets to Rocking Your Social Media Marketing in 2019
social media marketing strategy

7 Secrets to Rocking Your Social Media Marketing in 2019

Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a new year is a great time to shake things up! Here are seven tried-and-tested tips to increase interest in your…

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What is Influencer Marketing?

What is Influencer Marketing?

Consider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now

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Stacey
Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry
L-Spark Panel Women in Technology Scholarship

Perspectives from Female Founders & Funders – Be inspired by the advice from powerful female leaders in the tech industry

This week, the Skyfall Blue team had the opportunity to attend a fantastic event called Perspectives from Female Founders & Funders. The event was hosted by L-SPARK, a startup incubator created to mentor and guide small tech startups and help them secure funding.   L-SPARK’s office in Ottawa’s Kanata North business hub was filled with…

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How Does Search Engine Optimization (SEO) Work?
SEO services

How Does Search Engine Optimization (SEO) Work?

You’ve heard a lot about SEO, but you may be wondering what exactly it is and how it works! SEO is short for Search Engine Optimization, and—believe it or not—you don’t need to be a genius to understand how it functions.   Basically, SEO is a process that sends signals to search engines like Google.…

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