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Wondering why your website isn’t bringing in the same amount of leads as you expected? Creating one isn’t necessarily as simple as you think! While sites like Wix or Squarespace make it easy to put a website together in a matter of an hour, the result is often more cosmetic than it is functional.

Having built hundreds of websites for clients working in a variety of different industries, we have tried and tested experience in terms of what converts and what doesn’t. Here are Five Key Elements of a High-Performing Website that can’t be overlooked when creating a site that will help you scale your business:

Being responsive or mobile-friendly

In today’s digital age, it’s absolutely crucial that your site is built to be viewed on every possible device that a visitor could use to land on it. The last thing you want is for somebody to pay you a visit from their phone, only to find that they can’t read your content or see your services because the design is glitching and breaking up over a smaller screen. 

Optimizing it for search engine visibility

We know, we know. SEO can be tedious and dull, but it’s so worth it. Give each of your pages meta descriptions, use well-researched keywords, set up Google Analytics, and make it as easy as possible for Google to find and rank your site. Your SEO setup will be directly responsible for new leads being brought to your site.

Providing a strong call to action

If you don’t show your visitors where you want them to go or what you want them to do, how will they figure out how to buy your products or services? Make it as easy as possible for them with a strong call to action button.

Having a strong design

Many people get carried away with trying to create an eye-catching website and use more fonts, colors, and images than they need to. If your site doesn’t look professional, it’s doing you more harm than good. Keep it simple and straight-forward, making it easy for visitors to navigate while sticking to a cohesive brand look.

Using e-mail opt-ins

E-mail marketing is one of the easiest and most effective ways to grow your business. Have an opt-in to your e-mail list positioned on your site and incentivize people to provide their addresses by offering discounts, a free consultation, or other freebies. Once you have their contact info, your marketing efforts become a lot easier!

Planning to build a website for your business and aren’t sure where to start? Or alternatively, are you hoping to give your existing site a refresh and boost its functionality to increase the leads it generates? We’ve created sites for some of Ottawa’s leading businesses. Get in touch with us to let us know how we can help, or browse our past work.

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