First things first, what is SEO and why do you need to worry about it? SEO stands for ‘search engine optimization’, which is the process of increasing the quality of your website traffic through organic search engine results. If search engines can’t find your website, then you might as well not have one at all! Searchability is everything these days. Choosing the right keywords is vital to ensuring SEO success, but there are a number of other factors to consider as well. The following tips will help you drive organic traffic to your website and improve your Google search rankings. Ready to get started? Let’s go!
1. The power of the keyword:
To know which keywords to use in your online content, you really need to understand your target market and what they are searching for. Your content should be optimized to best answer the queries that your target market has about your specific products and services. The first step here is to focus on and research your audience. Understanding them better is the key to creating better, more targeted content that they will find valuable.
2. Streamline your website to ensure speed and user experience:
If your website is slow to load, this can spell disaster for your business. Studies have shown that even a one-second delay can result in a loss of conversions. Get rid of any non-essential elements or plug-ins on your site that could be affecting its speed.
3. Use link building:
Link building means providing links to other online resources and websites on your own website. You’d be incorrect in thinking this will drive traffic away from your site. Instead, it will make your site a more valuable resource to visitors — especially if you use high-quality reliable links. You also want other sites and blogs to link back to your own content, so make sure it is compelling and useful.
4. Don’t write specifically for search engines:
The old style of SEO meant optimizing your content purely for search engines, making your content clunky and difficult to read for real human visitors. Ensure your content is marketed towards people first and search engines second. With engaging and valuable content that answers the visitor’s query, you can position your website as a reliable and trustworthy source of information.
5. Don’t neglect the meta description, title or URL:
These items contribute to your SEO success so make sure you don’t forget them. The meta description is the excerpt that people will see when they view your search listing on Google. Make sure you are writing a unique and relevant description for each page as, generally, search engines do not like duplicate content. Your URLs should be easy to read and understand, not just a jumble of letters and numbers.
6. Track your web analytics:
How will you know that your SEO efforts are working if you have no way to track them? There are a number of web analytics software solutions to help you monitor your success, including Google Analytics.
SEO success doesn’t happen overnight, but these six tips should stand you in good stead for a positive start!
For further information about how to up your SEO game, reach out to our team of experts at Skyfall Blue.
See more details of our SEO services here.