Can your customers easily search for and find your website? If not, it may be time to up your search engine optimization (SEO) game. A beautifully-designed website functions as no more than a fancy—and expensive—brochure that few see without having SEO strategies built into its framework.
One of the mistakes many companies make is to try to “wing it” when it comes to SEO. The better option is to hire a web development or design firm that specializes in web design for SEO. Use these 6 SEO Strategies for Website Design when approaching a website revamp for search optimization:
1-Make your website responsive:
Responsive website design is Google’s recommendation for mobile web design. According to Google, responsive websites will perform better in search rankings, thus boosting your odds of being seen in web searches. Google also identifies websites that are mobile friendly with a specific label in search results, giving users a preview into how mobile user-friendly a website will be.
2-Use long-tail keywords whenever possible:
Forget targeting “short-tail” (the most saturated or popular) key words or phrases, and target “long-tail” keywords. These keywords have less competition from other websites, but are still terms that web visitors input into search engines. Do some SEO research to discover your long-tail keywords, and incorporate those into your headers and content.
3-Have clear header tags:
Of course you want to keep your pages visually interesting, but don’t forget to include a clear header (<h1>). This will usually be the largest text on your page, placed near the top and with the title of your post or page included. Also, your subhead (<h2> or <h3>) tags should be clearly placed after your page headline. Search engines like Google use this text to identify how to categorize and sort your content in search results.
4-Supplement images with text:
Overusing images can be a big mistake when it comes to SEO. That’s because when search engines like Google crawl your website, they can’t “read” the images as they could with text (and therefore, it doesn’t know how to sort the information). Make sure to include text near images or in dropdowns that correspond with what your image or offer is portraying.
5-Include social feedback:
Incorporating social feedback into your website design can significantly boost your website’s SEO. Search engines appreciate you offering the opportunity for visitors to engage with or comment on your website via other online platforms. Adding a blog to your website is an easy way to both increase your SEO value and offer a source for feedback.
6-Design every page as a landing page:
Every marketer and business owner tries to keep up on SEO and website traffic flow, but the reality is that you can’t always predict where your traffic will be coming from. Therefore, design every page as if it’s a branded landing page with calls to action, contact information, and relevant links. If you have a blog post mentioning a relevant product or service that drives traffic to your page, you’ll want to direct the traffic toward a product sidebar or button.