What is Your 2020 Social Media Marketing Strategy?
Having a social media presence without a solid, research-based social media marketing strategy is the equivalent of trying to swim in a small puddle. Successful social media market
5 Characteristics of Successful Marketers
Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful ma
How to Build a Positive Company Culture that Thrives
Every employer should be invested in the happiness, health and well-being of their employees to foster a positive work environment that allows employees to thrive. It is easy to cr
What is Company Culture and Why is it Important?
As a business owner, you’ve likely heard the term ‘company culture’ thrown around online, but perhaps you’re not entirely sure what it means or why exactly it is important.
5 Social Media Tips for Mompreneurs
Firstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don̵
6 Social Media Strategies for Yoga Teachers
As a part-time yoga teacher and part-time social media manager for all kinds of small businesses, I am deeply aware of the power that social media has in helping yoga teachers buil
7 Secrets to Rocking Your Social Media Marketing in 2019
Is your social media marketing getting slightly stale? It can be easy to get stuck in a social media rut when you’re posting about the same topic on a daily basis. The start of a
Increase Your Online Holiday Sales with These 7 Hacks
With Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian co
5 Ways to Improve your Website Design to Increase Holiday Sales
Is your website optimized and ready for holiday marketing campaigns? Canadian consumers are expected to spend an average of $1,563 this holiday season, up 3.7% from 2017. Over one-
Instagram TV is the new YouTube
What is Instagram TV? On June 20th the co-founder and CEO of Instagram Kevin Styrom announced the platform’s most exciting feature to date, Instagram TV (IGTV). Instagram’s new