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marketing tips

Converting Your Business Into a Successful Meta Business Suite!
meta business suite

Converting Your Business Into a Successful Meta Business Suite!

The meta business has rapidly gained popularity in the past few years and continues to evolve. A

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5 Tips To Boost Your Creativity In A Marketing Campaign
creative marketing campaign

5 Tips To Boost Your Creativity In A Marketing Campaign

Creativity is an essential part of any marketing campaign. However, it can also be extremely challenging to come up with fresh ideas all the time. In order to avoid falling into monotonous routines and ease the strain on your brain, you need to boost your creativity in marketing campaigns. Reduced budgets and increasing competition mean…

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6 Digital Marketing Tips for Non-Marketing Executives
6 Digital Marketing Tips for Non-Marketing Executives Skyfall Blue

6 Digital Marketing Tips for Non-Marketing Executives

6 Digital Marketing Tips for Non-Marketing Executives  So you know your company needs to be marketing online, and you’ve got the green light to do it. What now? You’re not a marketer—you’re an accountant, operations exec, human resources specialist, et cetera. So...how are you going to get this done? These Skyfall Blue Ottawa Marketing Tips…

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Are Your Social Media Posts Actually Helping Your Business?
Are Your Social Media Posts Actually Helping Your Business?

Are Your Social Media Posts Actually Helping Your Business?

So you’ve created a social media strategy, spent time creating content and have put it into action. Your platforms look great, you’re getting likes and comments on your posts and you’ve noticed your follower count start to grow – but how can you recognize if your efforts are paying off and actually helping your business?…

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Are Hashtags Still a Thing?
Are Hashtags Still a Thing?

Are Hashtags Still a Thing?

Are Hashtags Still a Thing?  When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively  today, and the depth of their…

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11 Important Marketing Terms You Should Know
11 Important Marketing Terms You Should Know

11 Important Marketing Terms You Should Know

The world of marketing can be an overwhelming one. Analytics, trends, SEO, conversion rates, the list of technical jargon goes on. Even if you don’t work in marketing, you want to be able to converse with business partners, customers, and even your marketing team and sound like you know what you’re talking about. Luckily for…

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How To Up Your E-mail Marketing Game
How To Up Your E-mail Marketing Game

How To Up Your E-mail Marketing Game

Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep in…

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Do You Know The Difference Between Social Media Platforms?
Do You Know The Difference Between Social Media Platforms?

Do You Know The Difference Between Social Media Platforms?

Do You Know the Difference Between Social Media Platforms?   Make sure you posting the right thing in the right place  Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, one major fault we…

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5 Characteristics of Successful Marketers
5 Characteristics of Successful Marketers

5 Characteristics of Successful Marketers

Marketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…

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