Social Media Marketing for Construction Industry by Skyfall Blue in Ottawa

Social Media Ideas for Construction Companies

The 6 Most Important Social Media Ideas for Construction Companies 

It’s safe to say that social media has changed the way businesses operate forever. Small businesses in particular have been able to thrive with the help of social media, and construction companies are no exception. Construction companies no longer need to rely on word-of-mouth marketing to attract new clients and workers; they can now advertise their services directly to potential customers at the click of a button. In today’s world, there is no such thing as too many social media accounts – but that doesn’t mean it’s easy for a small business with limited resources to keep track of them all. It takes time, thought and strategy to create useful and engaging accounts that will help your business grow. This blog post will give you some great ideas on how you can use social media most effectively when marketing your construction company. 

Build a Strong Presence on Facebook 

It’s important to start with a strong foundation for all of your social media accounts, and Facebook is a great place to start. There are more than 2 billion users on Facebook worldwide, making it the most widely used social media platform available. The average construction company owner has less than 1,000 Facebook followers, but it is possible to surpass this with proper strategy. Once you’ve created your Facebook page, it’s important to fill out as much of your profile information as possible. Make sure you have a clear “about” section that includes information about your business and what services you offer.

You should also have an email address and phone number available so that you can easily receive customer service requests and questions. Once your page is set up, you can begin to post regularly with helpful content and engaging posts. You can also host contests, ask questions and respond to comments to boost engagement and create a more interactive page. 

Host a Contest on Instagram 

You may not realize it, but Instagram is one of the most engaging social media platforms for businesses in almost every industry. If you host a contest on Instagram, you can drive a lot of new traffic to your business and also get more followers for your account. There are several free online tools that can help you host a successful Instagram contest, and the costs are completely worth it if it drives new traffic to your business. Instagram contests are unique in that you aren’t asking for direct sales or leads. You are, however, asking for attention, which can lead to increased traffic and followers in the long term.

This is why contests are such a great engagement tactic on Instagram: it’s easy to participate and you have no expectation of immediate return. 

Create Quality Video Content 

As far as social media platforms go, YouTube has become the go-to place for video content. This is due in large part to its reliability and ease of use. No matter what devices your potential customers are using, they will be able to view your videos without hassle. YouTube is also extremely searchable, which makes it one of the easiest platforms to promote your business. There are several ways you can create video content for your business’ YouTube channel, including hosting a webinar, interviewing employees or creating how-to videos. If you are hosting a webinar, make sure you are doing it on a platform that is compatible with your social media account. This will make it easy for people who are following your channel to watch the webinar and receive your content. You can also host live events on Facebook, which can also be recorded and posted later. 

Utilize Facebook to Find Talent 

Another way to use Facebook to your advantage is to seek out contractors or workers in your area through the Facebook Marketplace. This is a great way to find reliable workers to help out with jobs you’re already booked for, or even to find new clients for your business. Additionally, you can search for contractors in your area on Facebook and look for groups and pages that might be able to help you out. It’s important to do your research before you make a connection, though. You don’t want to accidentally hire someone who may be operating under a falsified name. Facebook provides a great platform for people in the industry to connect and help each other out, but you have to be careful when placing a connection. 

Utilize LinkedIn to Network 

Another place you can promote your business and find additional workers is on LinkedIn. This is a great platform for finding experienced workers and other contractors in your industry. There is also a discussion board feature on LinkedIn that makes it easy to engage with other businesses in your industry. You can set up a business page on LinkedIn to promote your services and direct potential customers your way. Make sure you fill out all of the necessary information, including a detailed description of your company and the services you offer. You can also add information about your company history, add an image and be sure to respond to comments and posts on the page regularly. 


Social media has become a staple in many industries, and construction companies are no exception. The platforms offer a great way to promote your business, and they can also be used to find extra workers and customers. With the right strategy, your construction business can thrive on social media in no time. These are just a few ideas for how a construction company can use social media to grow. 

Call us today at 613-912-7780 or fill out the form here. Skyfall Blue is here for all your construction marketing services to help you create a website that will be successful.

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