Caught up in holidays parties, cocktails, and shopping chaos? Maybe you forgot to strategize a legendary holiday marketing campaign on social media. It's okay; today is December 10th, giving you 15 more days until Christmas. Your audience, likely on vacation, is scrolling on their phones, eager for promotions. Studies show nearly 70% of shoppers start…
read moreIf you haven’t already started to think about your holiday marketing strategy for your business. There is no time like the present to get dreaming. The holidays offer a unique opportunity for social media marketers and businesses. Capitalize on the consumer's expectation for promotions and the consumer's increased time online (thanks to vacation and constant…
read moreRecent studies from the Construction Marketing Association show that over 97% of construction professionals are actively engaging on social media. Why? To build credibility, increase brand awareness and enhance client loyalty. How they are actually doing it - and doing it successfully - is a whole other topic. We dug deep into cyberspace to uncover…
read moreAre you paranoid about the safety of your images, content, friend lists, and social media security on your accounts? Today, some people manage 1-5 personal accounts (Facebook, Instagram, Twitter, LinkedIn, Snapchat) and 1-5 business accounts, sharing a wealth of personal and professional information. It's crucial to follow basic security rules to safeguard your information and…
read moreAre Hashtags Still a Thing? When social media first gained popularity, it was all about the hashtags. Nowadays, we find effective hashtags and pointless hashtags alike written in the comments section or right in the captions. Understanding what the reasoning behind the hashtag is, how to use them effectively today, and the depth of their…
read moreDo You Know the Difference Between Social Media Platforms? Make sure you posting the right thing in the right Social Media Platforms Last week, a client stated that “Instagram and Twitter and Facebook are all the same”. This could not be further from the truth. From a copywriter and social media marketing perspective, small businesses…
read moreHave you been staying up at night fantasizing about becoming the next big
read moreFirstly, what is a Mompreneur? A mompreneur describes a woman who sets up and runs her own business, alongside caring for her children. Being a mom is a full-time job. You don't get days off for being sick or receive any special benefits AND you have to deal with one, two, or perhaps even more,…
read moreDo you ever wonder how those Instagram influencers make their posts look so professional, or how that poetry account you follow can magically transform a few sentences into a visual masterpiece? Would you like to learn how that small business owner produces infographic after infographic with seemingly no prep time? If you feel like you…
read moreAre you a real estate agent in Ottawa? If you want to learn all about what the best social media tools are for real estate agents and how to integrate them into your business, then this article is for you! Our team at Skyfall Blue has worked with some of the highest-ranking realtors and real…
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