Benefits of Social Media Marketing for Small Business
SKYFALL BLUE utilizes multiple approaches and advertising mediums, which allow us to customize a social media marketing strategy ideal for your small business.
What is Social Media Marketing?
Social media marketing (SMM) is the process of reaching new clients through the distribution of digital content such as blogs, articles, videos, and webinars. With all of these publications being very personal to the user, your marketing strategy must be the most authentic. When making decisions about your social media marketing strategy, it is vital that you balance the individual needs of each employee of your company. When done correctly, SMM can provide you with an additional income and create a robust customer base. In this article, we’ll take a look at the top benefits of using social media for marketing your business.
The Benefits of Social Media Marketing for Small Business
If you’re a small business looking to boost your visibility online, you may think there’s no reason to employ social media marketing. After all, there are countless other sites out there that can do the same job as Facebook, Twitter, Instagram, and all the others.
But your experience with social media isn’t so simple.
Instead, it’s time to consider why you need a social media marketing strategy and identify the benefits you stand to gain:
Connecting With Customers
While traditional advertisements have been able to reach millions of people, reaching a single person is often hard. People like to interact with other people they like, especially if it’s relevant to their life. If you don’t have any target customer demographic, there’s no point to posting on Facebook.
Many small businesses spend thousands of dollars to advertise on traditional media, such as television or radio. While this advertising method is great for targeting large customers, it doesn’t always work for the majority of businesses. That’s where SMM comes in. While these social media platforms have existed for many years, the opportunities have grown to include a much wider demographic.
The key to SMM is to give the user something they can’t get anywhere else, and this includes local customers. These small businesses tend to struggle in reaching out to potential customers who are interested in local products or services. Social media marketing helps to reach those potential customers, while providing an easy means of advertising and sales.
Engaging with Customers and Prospects
Social media marketing isn’t the best solution for every business. You need to take the time to truly understand your customers, as well as your audience. This will help you create the perfect strategy that you need to bring in more customers and ultimately increase revenue. Social media is also great for building up your network and acquiring new customers. It’s the perfect place to share business-related content with your followers. When you’re on social media, make sure that you are consistently posting great content that engages and informs your audience. Building Brand Recognition Social media is a wonderful platform for promoting your brand or business. When you share valuable information and stories about your business, people will start to take notice.
Promoting your Business through Ads
SKYFALL BLUE is a part of Facebook’s Brand Collabs program. This means we’re always looking to grow our connections and earn partnerships with industry leaders. Like other businesses in the Brand Collabs program, we have unique methods of promoting your business. Some examples include:
1) Promoting your page on the Facebook home feed. This allows your page to appear on the home feed of all of your friends, and their friends. It means that if one of your friends Likes your page, the post will be featured on their home feed, and promoted on their news feed.
2) Promoting your page through the top right hand corner of the post. Another method we use to promote your page, is to send you a post notification in your main news feed.
Automation with Content Marketing
We utilize our content marketing team to drive traffic to our site with short-form articles and infographics, syndicated on websites like Motherboard and Medium. We also leverage our team members as ‘tour guides’ to share unique perspectives on what life is like as an industry outsider. Audience Engagement with Authenticity.
In conclusion, now that we’ve discussed the various ways social media marketing can help your small business, you should know that it’s not all about fun and games. It requires serious research and resources to carry out a successful campaign, especially for a start-up. But at the end of the day, social media marketing is often a form of self-promotion and brand awareness. But more than just promoting your brand, social media marketing provides insights and opportunities for small businesses to connect with their customers and grow their clientele.
If you’re ready to jump into social media marketing, contact the team at Skyfall Blue today and let’s get started.