If your business isn’t on social media yet, it should be: Nine out of 10 companies are already using social media, seeing increased exposure and sales.
What about the one in 10 companies that aren’t on social media? If you’re one of these few, perhaps you’re a late adopter of social media marketing or just got your business running (there’s no shame in that!). Maybe you’re unsure where to start, or else you’re overwhelmed by the amount of work social media marketing might take.
If you’re still on the fence, here’s just five reasons your business will benefit from being on social media:
Increased brand recognition
The more active your business is online, the greater the chance that people will begin to recognize and trust your brand. Social media allows yet another outlet for people to connect with your brand, and that transparency (if done well) can foster brand endorsement.
An increased audience
Simply by adding another communications medium, you’re expanding your audience. Your business can reach an audience that might not otherwise hear about your product or services in other advertising methods.
More sales opportunities
An increased audience also means greater potential for sales leads. The larger your reach and sales funnel, the more chances you’ll have to convert visitors into purchasers.
Search Engine Optimization (SEO) is extremely important for your business to be found online. Being present and active on social media legitimizes your business and allows search engines to better find and categorize your business online.
Improved customer experience
Providing communication and another touchpoint with your customer makes for a better brand experience. Therefore, being present on social media can improve customer retention and advocacy.
Whether you like it or not, social media has been around long enough—and been successful enough—to ensure its own longevity. If your business hasn’t already thought through a social media marketing strategy, now’s the time…before your competitors beat you to your target market.
Are you ready to up your social media game, but you need some additional social media ‘muscle’? Trust the friendly folk at SkyfallBlue to handle all your social media marketing needs. Contact us today!