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read moreMore people than ever before are online. The planet currently has a global population of approximately 7.5 billion people and, of that number, approximately 3.4 billion are Internet users, with 2.3 billion being active social media users.
read more6 Facts That Show How Improving Customer Loyalty Will Grow Your Business Often the most overlooked—and most important!—market for a business is existing customers. Sure, you want to attract new leads, but you’ll want to put equal effort into customer retention as you do customer acquisition. Why is that? Put simply, it’s cheaper and easier to…
read moreHow Marketing Supports Business Development Unfortunately, your prospective customers don’t just find your website and click “buy.” Today’s consumer spends time researching your company and product before even making contact, which may mean many touchpoints with sales and marketing efforts before a purchase is made (according to many experts, it
read moreMany business owners and executives know they need to be doing online marketing, considering
read more6 Tactics to Inspire Passionate Brand Fans We’re living in the age of the consumer and an era of competitor “disruption.” Customers are more empowered than ever before, but are also bombarded with messages—relevant and irrelevant—from competitor brands. Considering both of these factors, how do you get your own brand to stand out to your…
read moreToday’s consumers are empowered, information-savvy…and getting better and better at tuning out traditional ads and sales tactics. A majority (81%) of consumers
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