. Wondering why your open and click through rates are looking so low? The e-mail marketing game is much more complex than it originally appears and can easily mystify even the most seasoned of marketers and savvy business owners. To ensure that your efforts aren’t going unnoticed, we’ve put together a few pointers to keep…
read moreFive Simple Ways to Capture E-mail Leads To make sure that you don’t scare off your potential clients in the same way, the Skyfall Blue team has put together some of our favourite simple and effective tips for capturing new e-mail leads. We’ve all been there – you land on a webpage, only to be…
read moreMarketing can sometimes feel like a balancing act. Too much or too little of something can easily tip the scales into success or failure. So what does is take to be a successful marketer? That’s a fairly broad question to try and pin down, but there are certainly a few key skills every successful marketer…
read moreConsider this: Would you purchase something if it came recommended by a friend, mentor, colleague or celebrity? Most consumers are more likely to purchase a product or service if it’s recommended by someone they know or trust (in the industry, we call that person an “influencer”). Many brands are now
read moreBy now most of us have heard the term “gone viral.” It usually pertains to a video or other visual asset that’s been shared by millions of viewers across the world. However, going “viral” is not only a pop culture phrase—it’s a strategic marketing method. What is viral marketing? it is a marketing technique…
read moreSimply put, content marketing is creating and sharing online materials meant to increase interest in a brand or its products and services. When done strategically and regularly, these kinds of marketing campaigns can be highly successful in increasing sales and brand loyalty. Content marketing has quickly become a preferred and mainstream method of marketing due…
read more5 Ways to Improve Your Content Marketing Efforts Do you feel like you are running in circles when it comes to your content marketing? Unsure whether your content marketing is effective or not? According to the Content Marketing Institute,
read moreChristmas music is playing, snow is falling and consumers are opening their pocketbooks just a little bit wider this month. However, small and local businesses have to compete with big box and online retailers (along with competitors) to sell seasonal wares. As a small business, you have several marketing tools at your disposal to…
read moreThe end-of-year holidays present a great opportunity to have fun and get creative with promotion of your product or service. Things may be getting busier at home as you prepare for Thanksgiving festivities, but it’s no time to neglect your marketing—especially with
read moreDid you know the average user spends 88% more time on a website with a video? Just a few short years ago, video marketing was optional—a “bonus” tactic to add to a campaign (only if the marketing budget allowed). Today, video marketing has become a primary marketing tactic for engaging customers. Why is video…
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