Top 6 Qualities of an Incredible Social Media Team
We all know the incredible marketing power you can wield with social media. Any company worth its salt these days will at least have a Facebook page and Twitter account, as these are the best mediums to create a direct line of communication between a company and its clients. But how can you be sure you are maximizing the awesome potential of your social media platforms? First things first, you need to make sure you have the right social media team! Here are the top qualities you should be looking out for:
1) Strong work ethic:
A great team needs to be on it 24/7, creating a ton of content for various platforms, as the frequency of your posted content will increase your online visibility. The team will make sure they are tailoring the content to the specific social media platform. For example, Instagram is visual, so should showcase carefully curated photographs that follow a specific theme and fit your niche.
Once the team has created all this top-notch content, they need to have a plan as to when and where it will be posted. An organized team will make use of a service such as Hootsuite to schedule tweets and other social media posts ahead of time. They will be focused on your personal niche and won’t be too broad in terms of strategy. It’s best to do a few things, but do them well!
3) World-class communicators:
An incredible social media team needs to have the ability to articulate different ideas and opinions, on whatever topic they may have to talk about or industry they may have to promote. They will be able to adjust their rhetoric and verbiage, depending on the platform they are using, or the audience they are marketing to.
They are real humans! A great social media team will have the ability to genuinely connect with an audience and let their personality (or the personality of the company) shine through in all communications. People want to feel like they are interacting with a real person, not a computer-generated system. One of the great things about social media, most likely the greatest, is the chance to speak directly with the people who are using or purchasing your product.
5) Great listeners:
You can’t just go on and on about the products and services your clients are providing, as people will lose interest. The perfect social media team will ensure you’re adding value to the content that you’re posting by listening to consumers and customers and developing great relationships with them. They will acknowledge people that reach out to you online, by responding to them and making them feel appreciated and valued.
Clients and customers will expect the same high level of service and content consistently. This means you can’t post inconsistently and infrequently. An incredible team will know the value in having specific posts for specific days, such as always posting a new blog on Mondays, or starting a unique hashtag to use on the same day every week. Online users can be fickle and won’t remain interested if you disappear for days or weeks on end!
Our team here at SKYFALL BLUE has an abundance of experience in all aspects of social media. Whether you need assistance setting up new accounts, or managing the existing ones you already have, we’re here to help in any way we can to make sure you are maximizing your online potential to grow your business.