The Importance of Targeted Advertising on Facebook: Tips and Techniques for Maximizing Your Reach Do you find yourself mindlessly “boosting” your posts on Facebook in hopes that by spending a few dollars here and there every month you will increase your brand awareness and impact? Targeted Advertising is what we do best here at Skyfall…
read moreThe Importance of a Digital Strategy for Ottawa Businesses Maximize the digital marketing potential of your small business with SKYFALL BLUE. Skyfall Blue has years of digital marketing strategy experience, allowing us to help your business determine the best marketing approach for your unique needs. Does your business really need a digital strategy? If your…
read moreHave you ever visited a website online, and shortly thereafter, received ads for that very website? On every social media platform, every website and seemingly, everywhere you visit online? Welcome to the powerful practice of retargeting ads. This article will explain what retargeting ads are. What the benefits of using retargeting ads for your business…
read moreInstagram has become an essential marketing tool for all businesses, especially in the time of Covid-19 when so many companies have been forced to market, promote and sell their product and services online. However, it is not enough to simply have an Instagram page and post regularly. In fact, many businesses spend hours and hours…
read moreHave you heard about Instagram Stories? Perhaps you already enjoy watching other people’s Stories but have no idea how to create your own. Maybe you would like to make your Stories more fun and engaging but you don’t know how. Or perhaps you have no idea what we’re talking about! In this TechCrunch reported that…
read moreAlmost every time we suggest that one of our clients uses Instagram to reach a wider audience and grow their business, we’re met with the same types of answers: “What we do isn’t interesting enough for Instagram” or “nobody will follow us, we’re just an XYZ company”. Instagram isn’t just for big brands or fashion…
read moreOnline reviews can make or break a company. Online customer reviews are crucial in marketing, considered highly trustworthy. A BrightLocal consumer review revealed that 91% of 18-34 year olds trust online reviews as much as personal recommendations. The same review also found that consumers read an average of 10 online reviews before feeling able to…
read moreIt’s almost Super Bowl Sunday, and if you run your own business, you are probably knee deep in the creative process of deciding how to use the excitement and the attention of millions of fans of the Super Bowl to promote your brand. Get ready to be a part of the trending conversations online, get…
read moreWith Christmas and holiday marketing schedules inching earlier and earlier each year, it’s more important than ever to be armed with a pre-planned marketing campaign. Canadian consumers are
read moreHaving an e-commerce store can be both exhilarating and challenging—exhilarating because of the potential to reach customers and make extra sales, challenging due to the hurdles you have to jump through to make those sales. Small businesses often wonder if they can compete with big-box stores and online retail giants like Amazon. Luckily, as…
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