How to Increase ROI on Instagram Ads: A Simple Guide
SKYFALL BLUE utilizes multiple approaches and advertising mediums, which allow us to customize an advertising strategy ideal for your small business. Maximize the marketing potential of your small business with SKYFALL BLUE. Instagram Ads is just one of the many marketing strategies we use.
How to Increase ROI on Instagram Ads: A Simple Guide.
Firstly, around a third of Instagram’s 700 million monthly active users are under the age of 25. If you’re thinking about adding an Instagram account to your business, you’re in for a treat!
While Instagram is a relatively new platform for small businesses to compete with larger companies, its appeal is expanding as it grows.
Learn how to create and run successful Instagram ads with tips and tricks from Ashley Mceachern, the Marketing Director of SKYFALL BLUE.
1. Create a Targeted Plan. Once you’ve got your audience in mind, create a custom marketing strategy for your Instagram ads.
The Benefits of Instagram Ads
Secondly, Instagram ads provide a great avenue for your small business to reach an engaged audience, generate sales, and gain visibility on social media. But, they’re also expensive and difficult to implement. Here are a few tips for increasing your Instagram advertising ROI.
- Use a High Level of Security to Protect Yourself
- Protect your business’s data and identity by creating an Instagram account that’s hosted on a secure server. Then, establish strong passwords and two-factor authentication to keep an eye on activity on your account.
- Hire a Professional Instagram Account to Help You Achieve Success
- Instead of simply throwing any random social media marketing campaign up on Instagram, consider engaging a professional to manage your account.
Increase Brand Awareness
Thirdly, one of the best ways to make your brand accessible to your audience is by using advertising to talk about what your brand is and what you stand for. Using Instagram ads, you can engage with your audience through relevant images and comments. Instagram ads are a great way to bring awareness to your small business with minimal cost.
Create the “Instagram-Style” Brand.
Anytime you can target users who follow your industry, using Instagram ads is a great way to reach an audience who is interested in the content you’re posting. After all, they want to be your fans too. Instagram ads allow you to generate traffic in the form of followers, which can be used to your advantage and be used as your content.
Boost brand awareness. Boost customer loyalty. Product launch. Promote a new event. Social Media.
Google AdWords is a very popular and cost-effective way to run a social media marketing campaign. Google AdWords allow businesses to promote and sell products in just a few clicks.
Facebook is the most popular social media network and has over 2.01 billion active users. Millions of people are influenced by Facebook ads every day. The advertisements are often targeted to the most likely audience segments.
Publish informative and useful content on your website, and share content via Facebook and Instagram.
Social Media. Facebook ads are frequently effective on social media, and may be a good place to promote a new product or event.
Grow Your Audience
Growing your audience is essential to getting the most out of Instagram Ads. According to a Brandwatch study, 85 percent of marketers see Instagram as an effective tool to grow audience.
Facebook has been the king of online advertising for a long time now, but small businesses can still use Instagram ads.
Instead of assuming you can reach customers on Facebook, Facebook Direct and the related Sponsored Stories feature can actually help you advertise on Instagram.
Instead of advertising on Facebook, you can have a user encounter your Instagram ad first. People are highly engaged with Instagram, so they’re likely to engage with your ads.
Instagram has also seen massive success in recent years.
How to create an Instagram ad
If you’re looking to get your small business Instagram ads to the point where your customers are seeing and engaging with them, you’re in luck. It’s relatively easy to start using ads to increase the value of your business on Instagram.
Here’s how to create an Instagram ad for your small business.
Choose an Instagram ad style
There are two main categories of Instagram ads. Premium ads and Regular Ads. Premium ads cost more, but they’re more attractive to users.
The primary distinction between the two types is that premium ads are displayed above the follower list. Meanwhile, regular ads are shown below the follower list.
The first step in creating an Instagram ad is to determine which type you’re looking to use.
How are they different from Facebook Ads?
Unlike Facebook ads, which target users based on their interests, SKYFALL BLUE’s customization allows you to target customers based on their habits, likes and dislikes. By using a “predictive analysis” process, our algorithms predict the users’ behavior based on various purchase journeys, make adjustments to ensure your ads are reaching the right audience.
With such an advanced approach to ad targeting, the ads are more relevant and targeted. This means that you can maximize your return on investment on each ad by conducting A/B testing.
Since you already have an Instagram page, you don’t need to worry about setting up a business profile. All you need to do is go to the advertising tool and create a free account.
How to track my progress
It’s very easy to set up the tracking system. In the drop down menu, click ‘track for comparison’.
Next, click ‘create report’. In the ‘order by date’ drop down menu, pick the date and date range you would like to track.
From here, pick the product and category from the drop down menu, as shown in the screenshot below.
Next, enter in your tracking code in the ‘report to’ field and hit submit.
After you have entered the tracking code, hit ‘subscribe’.
The report will show you the times, dates and total cost of your campaign. It also shows you the total number of impressions, clicks, conversions and total ROI.
Call us today for all your paid advertising needs at 613-912-7780 or fill out the form here. We specialize in increasing your ROI with Instagram Advertising, LinkedIn Advertising, Google Advertising and Microsoft Advertising.
In conclusion, we are here to help with all your Instagram advertising needs in Ottawa and the surrounding area. We have clients in Halifax, Victoria, Mississauga, Quebec City, Florida. We also have many small businesses using our Instagram Marketing services in Sarnia, Wasaga Beach, Cornwall, Kitchener and more.