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4 Advantages of Responsive Web Design

Is your website responsive? Unfortunately, the ability to access your website on a mobile device doesn’t necessary mean your website is mobile-optimized or responsive.

Responsive web design optimizes content to fit multiple sizes of screens, whether a website is accessed via phones, tablets, TVs or desktop computers. This creates a much better user experience than a website that is not built to function with different types of devices (which is important, considering 13 percent of people accessing retail sites only use mobile devices to shop on those sites). A clunky website can ruin your online interaction with a customer from the onset, and prevent customers from learning more about or purchasing your products or services. More and more consumers now expect to see websites that are mobile-friendly.

Here are 4 Advantages of Responsive Web Design and why you want to use responsive web design for your website:

Better Search Engine Optimization (SEO)

Responsive website development is Google’s recommendation for mobile web design. According to Google, responsive websites will perform better in search rankings, thus boosting your odds of being seen in web searches. Google also identifies websites that are mobile friendly with a specific label in search results, giving users a preview into how mobile user-friendly a website will be.

Reduced bounce rates

As a result of your website being responsive, less users will be likely to navigate away from your website. Mobile-friendly websites have buttons, icons and copy that is easy to view and touch on a smaller screen. This makes it easier for users to get the information they need in the format they need it, without becoming frustrated and giving up.

Less website maintenance

Well-designed responsive websites will update along with any mobile updates. This means you have to update your website less frequently than if you were to manage a mobile website separately from your desktop version. Responsive technology is more portable and flexible than older web design tactics.

Increased sales

A better user experience and lower bounce rate means more users will remain on your website, so more users will likely purchase your products or services. Responsive website design makes the purchase process easy with clearer calls to action and easier cart navigation, so users aren’t having to zoom in to see their purchases.

If you’re just not sure where to start with identifying whether or not your site is mobile-friendly, or are ready for the next step in making your current website responsive, contact SKYFALL BLUE for a complete website assessment.

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