Struggling with Social Media? How to Make Social Media Marketing Less of a Chore (and More a Strategy)
Has your social media gone stale? Inevitably, everyone hits a wall when it comes to social media marketing for their business, whether it’s due to social media fatigue or simply lack of a social media strategy.
You know that you need to be on social media, but how do you keep the momentum going? Here are a few tips for those of you managing social media content on Facebook, Twitter, LinkedIn, Instagram and other sites:
Set up strategic social media goals:
Believe it or not, this is a crucial piece that often gets missed. Just as with all of your other marketing and content marketing efforts, your social media campaigns should have strategic goals (i.e. to gain followers, educate customers or influence purchases) that can be measured through analytics.
Build an editorial calendar:
An editorial calendar is crucial to successful social media marketing. Without one, your posts could become irregular or less focused on your company’s goals or values. Try to plan content for at least a month out, even if it’s just general themes for daily posts. It’s a lot of work on the front end, but it will make your job easier.
Schedule posts (but be spontaneous):
An editorial calendar makes this tactic a LOT easier. If you already know what posts, campaigns or events are coming up, you can schedule posts ahead of time to ensure they’re sent. Then, you have more time to fill in gaps with more interesting content as events arise in your office.
If you are struggling for copy, consider simply posting an image or meme. Visuals can be just as powerful (and popular) for storytelling.
Repurpose old content:
If your content well is completely dry, you can always find an old post or story to link to that’s still relevant to your followers. You might even hit a whole new audience the second time around!
Measure, and then repeat:
Sifting through analytics can be a bore, but you’ll want to evaluate whether or not you hit your goals for the day, week, month or year. Try to find trends in content that was more popular, noting when the content was posted, what topic it covered, and on what platforms it was shared. That will help you develop even stronger content for your next editorial calendar.